The Fujifilm GFX is a hotly anticipated camera, something that Fuji fans have been clamoring for since rumors of its development began several years ago. Fujifilm’s X-series of cameras were the first to put professional features into a compact APS-C mirrorless body. While Fujifilm has continued to dominate the APS-C professional market, companies like Sony have leapt ahead with full-frame mirrorless systems.
By launching a full-frame system, Fujifilm effectively leapfrogs the competition, at least in terms of sensor size and the associated benefits with going to a larger sensor.
In this video, Fujiflm executives announce the new system. Following that is our hands-on preview from an exclusive press conference at Photokina.
Here is our first look at the GFX system