Hasselblad and DJI Create 50MP Medium-Format Drone Bundle

Drones and drone photography have become increasingly popular over the last couple of years. For the most part the photography has been relegated to whatever action cam could be strapped to a drone.

Drone maker, DJI, and camera manufacturer, Hasselblad, might be changing that with their new drone-camera bundle.

The bundle features DJI’s industrial Matrice 600 drone in combination with Hasselblad’s A5D aerial camera. The camera, which features no moving parts, comes with an adapted HC 50mm F3.5 lens and a 50MP CMOS sensor, the same one used in the new Hasselblad X1D mirrorless camera.

The M600 is supposed to be capable of carrying up to 13.2 pounds, which means it’ll carry the A5D and a Ronin-MX gimbal. The camera, gimbal and lens weigh about 8.9 pounds.

Of course, this new bundle won’t come cheap. Hasselblad’s are known for having a high price point, and DJI drones are some of the spendier crafts on the market.

The current price for the drone-camera bundle is $25,999.

For more check out the press release below.


DJI and Hasselblad today announced a fully integrated high-end aerial camera-platform bundle made up of Hasselblad’s aerial medium format camera A5D and DJI’s professional flying platform M600.

The A5D-M600 bundle is the first joint product following DJI’s recent investment in Hasselblad. The combination of the M600 and the A5D provides users with today’s most advanced aerial optics and sensors integrated with one of the world’s most reliable aerial platforms. In addition, the two companies are looking at additional joint products for the future.

‘Combining best-in-class aerial optics with the world’s most powerful aerial platform is a natural development for DJI and Hasselblad. We are delighted to provide this unique bundle to professional photographers, surveyors and mappers’, said Perry Oosting, CEO of Hasselblad.’

DJI’s M600 is designed for maximum performance and smart flight safety. The M600 is fully compatible with DJI’s advanced gimbal system the Ronin-MX. It comes fully equipped with 6 intelligent batteries, A3 flight controller, Lightbridge 2 Professional HD transmission system, a dust-proof propulsion system and powerful app control.

Hasselblad’s A5D camera combines the world’s best optics and sensors with a modern, compact design. The sensors are almost twice the size of those used in today’s best 35 mm DSLR cameras and the A5D lens comes in 50 mm.

Hasselblad’s Natural Colour Solution (HNCS) comes standard and helps optimize difficult color gradations straight out of the box. The A5D has a strong seal on the camera body and sensor unit preventing dust in the optical system.

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