The Hasselblad X1D-50c has been awarded the top honor by the Red Dot Award jury—Product Design, the Red Dot: Best of the Best—for innovative design. The mirrorless medium-format camera was introduced in 2016, offering powerful technology in its beautiful lightweight, compact body.
Said Professor Dr. Peter Zec, founder and CEO of the Red Dot Award, “The jury awards the Red Dot: Best of the Best for outstanding design. Only design visionaries can achieve the perfect harmony between the quality of the function, seductiveness, use and responsibility. The award finds ground-breaking designs like these and makes them visible to the whole world.”
The prestigious international Red Dot is awarded yearly in three categories: Product Design, Communication Design and Design concept.
The X1D-50c features a 50-megapixel sensor, with up to 14 stops of dynamic range, outputting medium-format-quality images in a body that’s smaller than most 35mm full-frame cameras. Hasselblad has introduced a line of new autofocus XCD lenses to complement the X1D—30mm, 45mm, 90mm and the just-released 120mm macro but the camera is compatible with all 12 lenses and lens accessories in the Hasselblad H system, with an adapter. Three additional focal lengths are to be introduced soon.
For more about the new XCD lenses, you can see the Digital Photo Pro newswire here.
See the full press release below:
Gothenburg, Sweden – 3 April 2017
Hasselblad Wins Top Prize at the Red Dot Award: Product Design
Hasselblad’s X1D-50c awarded ‘Best of the Best’ for Innovative Design
Hasselblad is proud to announce that it has been awarded the highest distinction in the Red Dot Award: Product Design, the Red Dot: Best of the Best for the X1D-50c.
The Red Dot jury assessed thousands of products from all over the world before deciding which have the most extraordinary and innovative designs of 2017. The X1D-50c was recognised for its top design quality and ground-breaking design, based on three principles: an iconic design, outstanding performance and Scandinavian sensibility.
Hasselblad created the X1D-50c with a well-defined personality that would bring to life the essence of the brand while conveying a sense of beautiful performance, expressing superior quality and ergonomics. The final principle, Scandinavian sensibility, represents relaxed elegance that holds all of the elements together in a simple and coherent system.
Professor Dr. Peter Zec, founder and CEO of the Red Dot Award: “The jury awards the Red Dot: Best of the Best for outstanding design. Only design visionaries can achieve the perfect harmony between the quality of the function, seductiveness, use and responsibility. The award finds ground-breaking designs like these and makes them visible to the whole world.”
Manufacturers and designers around the globe were invited to enter their products in the 2017 competition. The jury of approximately 40 independent designers, design professors and specialist journalists tested, discussed and assessed each individual product awarding the Honourable Mention for a well-conceived detail solution, the Red Dot for high design quality and the Red Dot: Best of the Best for ground-breaking design. In total, the competition received more than 5,500 entries from 54 countries in this year.
Founded in 1941, Hasselblad is the leading manufacturer of medium format cameras and lenses. Made in Sweden, Hasselblad cameras are renowned for their iconic ergonomic design, uncompromising image quality and Swedish craftsmanship. For over half a century Hasselblad cameras have captured some of the world’s most iconic images – including the first landing on the moon – and helped shape the way we look at the world through genuine photographic artistry. Trusted by NASA and used by the greatest photographers in the world, Hasselblad continues to create products with uncompromising image quality that inspire.
The Hasselblad H Camera System with its professional lens family and unique advancements is widely acknowledged as the most comprehensive digital camera system of its kind available today. Hasselblad was the first to launch the fully integrated medium format camera system incorporating the latest in CMOS sensor technology. In 2016 Hasselblad launched the H6D, a technological feat with an all new electronic platform, delivering superior craftsmanship and image quality. Later the same year, Hasselblad introduced the world’s first compact mirrorless digital medium format camera – the X1D
Headquartered in Gothenburg, Sweden, Hasselblad is a global brand with offices in New York, London, Tokyo, Paris, Copenhagen and Hamburg with distributors throughout the world.
Follow Hasselblad on Twitter: www.twitter.com/hasselblad
About the Red Dot Design Award
In order to appraise the diversity in the field of design in a professional manner, the Red Dot Design Award breaks down into the three disciplines of Red Dot Award: Product Design, Red Dot Award: Communication Design and Red Dot Award: Design Concept. The Red Dot Award is organised by Design Zentrum Nordrhein Westfalen and is one of the world’s largest design competitions. In 1955, a jury convened for the first time to assess the best designs of the day. In the 1990s, Red Dot CEO Professor Dr. Peter Zec developed the name and brand of the award. Ever since, the sought-after Red Dot award has been the revered international seal of outstanding design quality.
More information is available at www.red-dot.org.