Macphun Teases Aurora HDR 2018 Arrival

HDR photography
On the heels of introducing Neptune, the free update to Macphun’s award-winning editor Luminar that features cool new Artificial Intelligence technology, the company has announced the release of Aurora HDR 2018. Once a Mac-only imaging solution, Aurora HDR 2018 will be available for Windows, as well.

Co-developed with photographer Trey Ratcliff in 2015, Aurora HDR was designed to make the HDR photo editing workflow less complicated. Aurora HDR 2018 has been redesigned completely, and Macphun says it’s faster and more powerful than the previous version.

Screenshot of new user interface

Here’s a snapshot of features from Macphun, with more to be revealed in September:

  • Lens Correction Tool: The new Lens Correction filter easily fixes all kinds of lens distortion, from barrel and pincushion to chromatic aberration and vignetting.
  • New User Interface: Redesigned from scratch, the modern and responsive user interface brings a powerful, yet joyful experience to HDR photo editing.
  • Speed improvements: Up to 4x improvement in RAW image processing, and up to 200% faster merging and masking performance means that Aurora HDR 2018 is dramatically faster than the last version.
  • Cross-platform version: Aurora HDR 2018 will be available both for Mac and PC users with interchangeable files, enabling mixed-computer households to share the same product key.

In the meantime, check out a video with Trey Ratcliff, introducing Aurora HDR 2018:

As for pricing, current Aurora HDR users can upgrade at a pre-order price of $49, while it’s available for new users at a pre-order price of $89. Macphun says there will be some surprise bonuses with every pre-order purchase. Retail price will be $59 for current Aurora HDR users and $99 for new users.

Learn more and sign up for pre-order announcements at aurorahdr.com/2018

See the press release below:

Aurora HDR 2018 comes in September as the ultimate cross-platform HDR photo solution

Award-winning Aurora HDR, co-developed with Trey Ratcliff, brings major updates that will be available for both Mac OS and Windows users.

San Diego, CA – August 15, 2017 — Macphun, the California-based developer known for making complex photo editing software simple and fun, today announced the release of Aurora HDR 2018, the one-stop solution for HDR photography. To sign up for pre-order announcements and more, please visit https://aurorahdr.com/2018.

Aurora HDR, co-developed with the renowned HDR photographer Trey Ratcliff, made the complex task of HDR editing effortless and unintimidating. Aurora HDR became the industry standard for HDR photo editing on Mac and reached 1.7 million downloads since its launch in November 2015.

In less than 2 years over 100 million photos have been edited in Aurora HDR and 72% of current users have made Aurora HDR their primary HDR photo editor, switching from other software. Today, Aurora HDR is the go-to editing software for such well-known photographers as Trey Ratcliff, Serge Ramelli, Captain Kimo and many others.

“Since the launch of Aurora HDR, Macphun has released more than 10 updates containing tons of new features and improved performance,” commented Trey Ratcliff. “Today, I’m very excited to announce the launch of Aurora HDR 2018. It’s completely new, significantly faster and has even more powerful tools. Plus the BIG news is that it’s now available for Microsoft Windows as well. It’s truly the best HDR software for both Mac and PCs”, concluded Ratcliff.

Aurora HDR is not just a tool for merging brackets: it brings countless options to create perfect HDR photos – from one-click presets and advanced tone-mapping, to layers, noise reduction and powerful luminosity masking controls.

A sneak peek into what’s new in Aurora HDR 2018:

Lens Correction Tool – The new Lens Correction filter easily fixes all kinds of lens distortion, from barrel and pincushion to chromatic aberration and vignetting.

New User Interface – Redesigned from scratch, the modern and responsive user interface brings a powerful, yet joyful experience to HDR photo editing.

Speed improvements – Up to 4x improvement in RAW image processing, and up to 200% faster merging and masking performance means that Aurora HDR 2018 is dramatically faster than the last version.

Cross-platform version – Aurora HDR 2018 will be available both for Mac and PC users with interchangeable files, enabling mixed-computer households to share the same product key.

A complete list of new features will be announced concurrent with the pre-order.

Availability:

Aurora HDR 2018 will be available for pre-­order on September 12, and released on September 28. To sign up for pre-order announcements and more, please visit https://aurorahdr.com/2018.

Pricing:

Mixed-computer households can share the same product key for Mac and PC that can be activated on 5 devices.

Pre-order:

o Current users of Aurora HDR may upgrade at a special pre­-order price of $49

o New users can purchase Aurora HDR 2018 at a special pre­order price of $89

o A collection of bonuses will also be included with every purchase

Retail price:

o $59 for current Aurora HDR users

o $99 for new user

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