New Cameras From Fujifilm For Pros And Enthusiasts

Fujifilm X100F
In addition to the powerhouse 51.4-megapixel medium-format GFX 50S, Fujifilm is introducing the fourth-generation X100F, a premium rangefinder-style camera with a 24.3-megapixel X-Trans CMOS III APS-C image sensor and high-speed image processor. Fujifilm’s Advanced Hybrid Viewfinder has been improved and allows photographers to switch between optical and electronic viewfinders. The X100F features high-performance FUJINON optics in the 23mm F2 lens.

Fujifilm X100F Fujifilm X100F Fujifilm X100F Fujifilm X100F

Fujifilm X100F

Among the X100F’s many features are six AF modes, Full HD video recording, interval timer shooting and a new ACROS film simulation mode. A high-definition 1.04M-dot, 3-inch LCD allows image preview before shooting.

Enthusiasts will appreciate the interchangeable-lens Fujifilm X-T20 for its ease-of-use touch controls, but advanced settings for those who prefer to be more creative behind the lens. The latest addition to the X Series, the X-T20, successor to the X-T10, features a 24.3-megapixel APS-C X-Trans CMOS III sensor and X-Processor Pro imaging engine.

Fujifilm X-T20

Fujifilm X-T20Fujifilm X-T20

Fujifilm X-T20Fujifilm X-T20

Fujifilm X-T20

The X-T20 has a large, tilting 3.0-inch, 1.04M-dot touch-screen LCD monitor for multi-angle shooting, plus more control over settings and image review. Other features include AF-C Custom Settings with five AF-C presets, 4K video and Full HD video shooting, the ACROS Film Simulation mode and built-in WiFi for shooting from a smartphone or tablet.

The X-T20 is available as a body only, or with a choice of two kit lens options: the XF18-55mm and XC16-50mm.

The cameras will be released in February 2017 in the U.S. and Canada. The X100F is available in Black and Silver for $1,299.95 (USD) and $1,699.99 (CAD); the X-T20, body only, in Black and Silver for $899.95 (USD) and $1,199.99 (CAD); the X-T20 with XF18-55mm Lens Kit for $1,199.95 (USD) and $1,599.99 (CAD); and the X-T20 with XC16-50mm Lens Kit for $999.95 (USD) and $1,299.99 (CAD).

See our newswire on the Fujifilm GFX 50S medium-format mirrorless camera here.

See the full Fujifilm press releases below:

FUJIFILM ANNOUNCES NEXT GENERATION X100F FROM THE SERIES THAT STARTED A REVOLUTION

X100F features improved Advanced Hybrid Viewfinder and the latest 24.3MP sensor and processor

Valhalla, N.Y., January 19, 2017 FUJIFILM North America Corporation today announced the FUJIFILM X100F, the new premium rangefinder style compact digital camera featuring a unique Advanced Hybrid Viewfinder that allows users to switch between an optical viewfinder and electronic viewfinder. The new X100F is the fourth generation release from the series that introduced the first hybrid viewfinder camera for ultimate flexibility, style and premium image quality.

Featuring the latest 24.3MP X-Trans CMOS III APS-C image sensor, high-speed image processing engine and a high-performance FUJINON 23mm F2 lens, the X100F delivers outstanding color reproduction and gradation of tones in both stills and videos, while providing photographers with increased mobility and an unsurpassed user experience.

Advanced Hybrid Viewfinder with Quick Response and Enhanced AF Performance

The FUJIFILM X100F uses an Advanced Hybrid Viewfinder that combines the features of an Optical Viewfinder (OVF) with an Electronic Viewfinder (EVF) for enhanced performance and convenience. While in Electronic Rangefinder mode, users can now change the magnification, shown as EVF in the optical viewfinder, for greater accuracy when checking focus. The small EVF window can display 100% field of view as well as 2.5x and 6x magnifications, and the EVF frame rate has been increased to 60 frames per second.

To provide users with perfect framing and focus while using the Manual Focus mode, the Real Time Parallax Correction function is applied to the focus area in addition to the guide frame. Photographers can also now check exposure and white balance in the EVF window, making it the ultimate viewfinder while providing all the benefits of the EVF while shooting through the OVF.

The new X100F has enhanced AF performance with improvements to basic response time specifications to ensure the camera operates exactly as the photographer intends. Making it perfect for quick snapshots, the X100F has a startup time of approximately 0.5 seconds, a shooting interval of 0.2 seconds, shutter release time lag of 0.01 seconds and AF speeds as fast as 0.08 seconds. The X100F gives users six AF modes including Single Point mode, Zone mode and Wide/Tracking mode for both AF-S for stationary subjects and AF-C for moving subjects.

The number of focus points in the X100F has been dramatically increased to 91 (up to 325 points), up from 49 in previous models, with approximately 40% of the imaging area covered with phase detection to form a fast and precise AF area that can be used in a variety of scenes. By combining these features with a greater ability to autofocus on points of light and low contrast objects, the X100F captures beautiful detail in pictures with fine and delicate textures, helping to reproduce images just as photographers remember.

New ACROS Film Simulation

The Film Simulation function now features ACROS mode for even more artistic photos. Using X-Processor Pro’s advanced processing capability, the mode offers smooth gradation, deep blacks and beautiful textures to create stunning monochrome images. The X100F also features the Grain Effect function for reproducing distinctive graininess seen in photographs taken with film cameras. The function is available in a Strong and Weak setting, and can be combined with any of the Film Simulation modes. Photographers can now easily achieve the creative effect of film-based photos, notable especially when the image is printed out.

Sophisticated Camera Body with Intuitive Control and Superb Feel

To provide photographers with an extraordinary experience, the rear face of the FUJIFILM X100F has been redesigned to concentrate most of the frequently used functions on the right-hand side. This allows users to change camera settings quickly while holding the camera firmly and without having to take an eye off the viewfinder.

The Focus Lever positioned on the rear side of the camera allows users to use joystick-type operations in eight directions to easily select a focus area. The X100F also now features a built-in ISO Dial that is incorporated into the Shutter Speed Dial for further ease of use. This enables the user to easily check ISO and Shutter Speed, in addition to aperture and exposure compensation, from a glance without having to power on the camera. There is also a also features a Focus Lever on the rear of the camera body that to instantly move the focus area, and a completely silent electronic shutter capable of exposures up to 1/32000 seconds. The external surface of the X100F is finished with synthetic leather that provides high durability and excellent resistance to the elements while providing photographers with the benefit of slip resistance and a comfortable hold.

FUJIFILM X100F Key Features:

  • 24.3MP APS-C size X-Trans CMOS III sensor
  • Advanced Hybrid Viewfinder (OVF / EVF) equipped with an Electronic Rangefinder
    • Intelligent Hybrid AF in 0.08 seconds
    • Fast start-up time of 0.5 seconds
    • Shutter time lag of 0.01 seconds
    • Shooting interval of 0.2 seconds
  • FUJINON 23mm (35mm in 35mm format Equivalent) F2 lens in 8 glass elements in 6 groups with FUJINON’s proprietary HT-EBC coating
  • ND filter equivalent to 3 stops of aperture
  • High-definition 1.04M-dot 3” LCD
  • NEW ‘ACROS’ film simulation mode
  • Focus Peaking function and Digital Split Image display even in the OVF
  • Extended full HD Video Recording
  • Full HD video can be recorded at 59.94 fps, 50 fps, 29.97 fps, 25 fps, 24 fps and 23.98 fps, and with Film Simulation effects
  • Six AF Modes
    • Single Point, Zone and Wide/Tracking for both AF-S for stationary, and AF-C for moving subjects
  • Intelligent Hybrid AF: switches between Phase Detection AF and Contrast AF according to scene
  • Digital Teleconverter function
    • Choose angles of view equivalent to 50mm and 70mm in addition to built-in lens’ 35mm
  • Advanced Filter Functions
    • Pop Color, Toy Camera, Miniature, Dynamic Tone, Partial Color, Soft Focus, High Key and Low Key
  • Interval Timer Shooting: available in intervals of one second to 24 hours with no limit on frames, for time lapse photography
  • Manual focus available during video recording
  • Free FUJIFILM Camera Remote application and Wireless Communication function allows users to remotely shoot images from smartphones and tablets via WiFi
  • Photos can be sent to the INSTAX Share Printer using the free INSTAX Share App (iOS and Android) SHARE Smartphone Printer
  • Output for Stereo Microphone
  • Interval timer shooting (1 second to 24 hours up to 999 frames)

FUJIFILM X100F Accessories:

  • Leather Case LC-X100F: user can change the battery and media card while the case is attached to the camera.
  • Wide Conversion Lens WCL-X100 II: dedicated wide conversion lens that multiplies the fixed focal length by approximately 0.8x, converting it to 23mm (35mm format equivalent) for capturing broader views when shooting in tight spots or landscapes.
  • Tele-Conversion Lens TCL-X100 II: dedicated tele-conversion lens for narrowing the field of view by multiplying the fixed focal length by approximately 1.4x, converting it to 50mm (35mm format equivalent) for shooting portraits or close-up photography from as close as approximately 5.5in / 14cm.

Availability and Pricing

The new FUJIFILM X100F Digital Camera (Black and Silver) will be available in February 2017 in the U.S. and Canada for USD $1,299.95 and CAD $1,699.99.

* Design and specifications may be subject to change without notice.

About FUJIFILM North America Corporation, Electronic Imaging

For more information, please visit www.fujifilmusa.com/northamerica, go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter, or go to www.facebook.com/FujifilmNorthAmerica to Like Fujifilm on Facebook. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

About Fujifilm
FUJIFILM Holdings America Corporation is based in Valhalla, New York, and is the regional headquarters for the Americas. It is comprised of fourteen directly owned subsidiary companies in the U.S. and Canada, and two in Latin America: Brazil and Colombia.  The company manufactures, markets and provides service for a broad spectrum of industries including photographic, medical imaging and informatics, pharmaceutical and other life science industries. Industrial segments include data storage, electronic materials, chemical, and graphic arts products and services.  For more information, please visit www.fujifilmusa.com.

FUJIFILM Holdings Corporation, Tokyo, Japan brings continuous innovation and leading-edge products to a broad spectrum of industries, including: healthcare, with medical systems, pharmaceuticals and cosmetics; graphic systems; highly functional materials, such as flat panel display materials; optical devices, such as broadcast and cinema lenses; digital imaging; and document products. These are based on a vast portfolio of chemical, mechanical, optical, electronic, software and production technologies. In the year ended March 31, 2016, the company had global revenues of $22.1 billion, at an exchange rate of 112.54 yen to the dollar. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit: www.fujifilmholdings.com.

All product and company names herein may be trademarks of their registered owners.

FUJIFILM X-T20 UPS PERFORMANCE AND ADDS TOUCH CONTROLS FOR ENTHUSIAST PHOTOGRAPHERS; NEW COMPACT FUJINON XF50MMF2 R WR PERFECT TRAVEL COMPANION LENS

Valhalla, N.Y., January 19, 2017 – As the leader in innovation for photographers, FUJIFILM North America Corporation today announced the new FUJIFILM X-T20 interchangeable lens camera that joins the award-winning X Series digital camera lineup. The X-T20 is the successor to the FUJIFILM X-T10 and builds on its outstanding image quality, intuitive design, and versatility with a new APS-C sized 24.3MP X-Trans CMOS III sensor and X-Processor Pro image processing engine. The updated sensor and processor, along with an improved AF algorithm, boost the camera’s startup time and AF performance, dramatically improving its ability to track moving subjects for their best pictures to date. The X-T20 also has a large tilting touchscreen LCD monitor for multi-angle shooting and responds to quick gestures for a variety of efficient controls and picture review.

Also announced today is the new FUJINON XF50mmF2 R WR, a compact, mid-telephoto lens adding to the X Series lineup of interchangeable lenses known for their outstanding image quality. The lens features a focal length equivalent to 76mm (in the 35mm film format) and a maximum aperture of F2.0 for beautiful bokeh. The compact and stylish optic also offers high speed AF and weighs just 200g.

Advanced Imaging for the Discerning Enthusiast

The FUJIFILM X-T20 improves on the X-T10 with a 24.3MP X-Trans CMOS III sensor and a new Video option to the Drive Dial to enable instantaneous switching from still photo shooting to the video recording mode. The Exposure Compensation Dial now has the C position for exposure compensation up to ±5 stops, while the LCD monitor uses a tilting touchscreen panel for intuitive operation at almost any angle. The X-T20 is also equipped with an Auto mode selector lever for selecting the fully-automatic Advanced SR Auto mode where the camera chooses the optimum settings for a given scene.

The new sensor’s enhanced signal processing technology has even greater control over digital noise with an improved ISO sensitivity of ISO12800 available as a regular ISO option. At ultra-high ISO settings, the camera produces low-noise images, with deep blacks and smooth tones, delivering beautiful images even in low light conditions.

The FUJIFILM X-T20 also has a Grain Effect function for reproducing distinctive graininess seen in photographs taken with film cameras. The function can be set to Strong or Weak, and can be combined with any of the Film Simulation modes. You can easily obtain the look of film-based photos, with the effect most obvious when the image is printed out.

Photo enthusiasts will find the very best image results made possible by Fujifilm’s proprietary color reproduction technology, developed through producing photographic films, that helps to reproduce warm skin tones, bright blue skies and rich green foliage, just as you remember seeing in real life.

Compact and Lightweight Body Makes Photography Fun and Easy

With the FUJIFILM X-T20, users will find a compact body that is both strong and light and made from magnesium alloy. The top plate features three precision-milled aluminum dials which give the X-T20 a premium feel and allow users to easily adjust the aperture, shutter speed and shooting functions while concentrating on picture taking.

The X-T20 features a 3.0 inch 1.04M-dot tilting TFT color LCD touchscreen monitor for both above head and close to the ground shooting. By combining the Touch Shot function with the tilt LCD monitor, you can get even more creative. Place the camera on the ground and use Touch Shot for a child’s face or a pet’s eye view, or hold it above a crowd of people or an obstacle for high-angle shooting.

Easy Touch, Swipe and Pinch Controls

The LCD monitor in the X-T20 uses a capacitive touchscreen panel to facilitate high-angle shots, taken from above a crowd of people or an obstacle, as well as low-angle shots simulating the ground level perspective.

Users can also opt to use the LCD monitor as a touchscreen to easily access shooting and playback modes. When shooting with the X-T20, you can use the touchscreen to select the focus area, focus on a specific point, and combine the actions of focusing and shooting in succession.

For playback, users can enjoy swipe to scroll through images, double-tap to enlarge, drag the image once enlarged, along with pinch-out and pinch-in sizing.

Improved AF Performance for Moving Subjects

The FUJIFILM X-T20 has an expanded number of focusing points, up from 49 in the previous model to 91 (up to 325 points). Approximately 40% of the imaging area (the center area containing 49 focusing points) is covered with phase detection AF pixels to form a fast and precise phase detection AF area that can be used in a variety of scenes.

By redesigning the AF algorithm from the ground up, the X-T20 can now autofocus more accurately on points of light, low-contrast objects and subjects with fine details such as bird feathers and animal fur. The read speed of the Contrast AF system has been doubled compared to the previous model to enable faster and more accurate autofocusing. During video recording, the AF point transitions smoothly to track a moving subject to create natural looking footage.

Users can choose from a Single Point mode, useful when accurate focusing on a subject is required, and a Zone mode that allows them to select a 3×3, 5×5 or 7×7 zone out of the 91-point AF area. The centrally positioned 3×3 and 5×5 zones, in particular, deliver fast focusing thanks to the on-sensor phase detection AF. The Wide/Tracking mode is a combination of the Wide mode (during AF-S), in which the camera automatically identifies and tracks the area in focus across the 91-point AF area, and the predictive Tracking mode (during AF-C), which uses the entire 91-point area to continue tracking a subject. This feature enables continuous focusing on a subject that is moving up and down, left and right or towards and away from the camera.

The X-T20 features an AF-C Custom setting, which enhances focus tracking performance when shooting in the Continuous AF (AF-C) mode. In the AF-C Custom setting, users can choose from five AF presets, including:

  • Preset 1 (Standard Setting for Multi-Purpose) is a standard setting that can be applied when shooting moving subjects as a whole. It is similar to the conventional AF-C setting, and is selected by default when no AF-C Custom setting is specified.
  • Preset 2 (Ignore Obstacles & Continue to Track Subject) is suitable when obstacles are likely to come into a selected focus area, blocking a subject.
  • Preset 3 (For Accelerating / Decelerating Subjects) is best suited to situations such as motorsports, which involves a subject that makes major speed changes including rapid acceleration or deceleration. It is particularly effective when using linear motor-driven lenses capable of high-speed AF.
  • Preset 4 (For Suddenly Appearing Subjects) gives focusing priority to a subject closest to the camera in the selected focus area, so as to swiftly focus on a subject that suddenly comes into the frame.
  • Preset 5 (For Erratically Moving & Accelerating or Decelerating Subjects) is suitable for shooting field sports in which subjects accelerate or decelerate rapidly, and also move erratically.

FUJIFILM X-T20 Key Features:

  • 24.3MP APS-C X-Trans CMOS III sensor
    • X-Processor Pro
    • Start-up time of 0.4sec
    • Ultra-fast AF speed of 0.06sec
    • Offers 5.0fps live-view shooting
    • Shutter time lag of 0.050sec
    • Shooting interval of 0.25sec
  • 3.0 inch 1.04M-dot tilting TFT color LCD touchscreen monitor
  • 0.39 inch 2,360K-dot OLED color viewfinder
  • Live View Display to preview pictures where you can
  • New ACROS Film Simulation mode
  • AF-C Custom Settings with five AF-C presets
  • 4K video can be recorded at [3840 x 2160] 29.97p, 25p, 24p, 23.98P, 100Mbps
    • Continuous recording: up to approximately 10min
  • Full HD video can be recorded at 59.94 fps, 50 fps, 29.97 fps, 25 fps, 24 fps and 23.98 fps, and with Film Simulation effects
    • Video can be outputted to external monitor via the HDMI port and input audio from an external microphone
    • Easily connect to external HDMI monitor and turn on HDMI Rec Control to automatically enable a clean HDMI output when the camera’s shutter release button is pressed
    • Touch AF to change the focus area and refocusing according to subject movement functions in video recording
  • 24 high-performance FUJINON X-mount lenses for ultimate versatility
  • Integrated pop-up flash with Super Intelligent Flash to automatically adjust light output
  • Unique Lens Modulation Optimizer (LMO) image processing technology to deliver the best possible image quality
    • LMO corrects optical defects such as diffraction to achieve edge-to-edge sharpness and a realistic three-dimensional effect
  • Nine Film Simulation modes (including ACROS) and Advanced Filter functions for eight different artistic effects
  • Multiple Exposure function combines two separate subjects into one photo
  • Interval timer shooting for time lapse photography
    • intervals of one second to 24 hours, and up to infinity frames
  • Completely silent electronic shutter capable of exposures up to 1/32000 seconds.
  • Digital Split Image for precise manual focusing and Focus Peaking to highlight high-contrast areas of the subject
  • Eye Detection AF function for automatically detecting and focusing on human eyes
  • Auto Macro function automatically activates the Macro mode while maintaining AF speed, eliminating any need to press the Macro button to capture a close-up
  • Built-in Wi-Fi for shooting from your smartphone or tablet devices
  • Free FUJIFILM Camera Remote app for Remote Control function
    • Photos can be sent directly from the camera to the Instax SHARE Smartphone Printer for instant Instax prints
  • Wi-Fi® Transfer is supported, enabling wireless backup of the data to a computer
  • Weather and dust resistant; operates as low as 32 degrees Fahrenheit \ 0 degrees Celsius

FUJINON XF50mmF2 R WR Lens

The new XF50mmF2 R WR is a mid-telephoto lens that is designed to deliver the very best results from Fujifilm’s unique X-Trans CMOS sensor. The XF50mmF2 R WR, perfect for any type of travel photography, is compact and lightweight, and features 9 elements in 7 groups, including one aspherical ED lens, and has an inner focusing system, driven by a stepping motor for fast and silent autofocusing. The premium XF50mF2 R WR is made of metal and glass for a stylish, robust design with a premium feel, while the aperture and focusing rings have been designed to be comfortable and easy to use. The lens is also weather and dust resistant, and operates in temperatures as low as 14°F\10°C, making it ideal for shooting in a variety of weather conditions

FUJINON XF50mmF2 R WR Lens Key Features:

  • FUJIFILM X-Mount is compatible with all FUJIFILM X Series interchangeable system cameras
  • Weather-sealed at ten points around the barrel for weather and dust resistance; operates as low as 14 degrees Fahrenheit \ -10 degrees Celsius
  • 9 lens elements in 7 groups including one aspherical ED lens
  • Compact, lightweight lens weighs just 200g
  • Aperture and focusing rings feature precise click stops and smooth damping for easy operation
  • Inner focusing AF system uses a stepping motor to drive lightweight focusing elements for a fast, silent autofocus performance
  • Super EBC (Super Electron Beam Coating) ensures high performance by reducing both flare and ghosting

Availability and Pricing

The new FUJIFILM X-T20 Body (Black and Silver) will be available in February 2017 in the U.S. and Canada for USD $899.95 and CAD$1,199.99. The X-T20 Body with XF18-55mm Lens Kit will be available for USD $1,199.95 and CAD $1,599.99; the X-T20 Body with XC16-50mm Lens Kit will be available for USD $999.95 and CAD $1,299.99.

The FUJIFILM XF50mmF2 R WR (Black and Silver) will be available in February 2017 in the U.S. and Canada for USD $449.95 and CAD$649.99.

* Design and specifications may be subject to change without notice.

About FUJIFILM North America Corporation, Electronic Imaging

http://www.fujifilmusa.com/about/corporate_profile/fujifilm_companies/electronic_imaging/about/index.html

For more information, please visit www.fujifilmusa.com/northamerica, go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter, or go to www.facebook.com/FujifilmNorthAmerica to Like Fujifilm on Facebook. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

About Fujifilm
FUJIFILM Holdings America Corporation is based in Valhalla, New York, and is the regional headquarters for the Americas. It is comprised of fourteen directly owned subsidiary companies in the U.S. and Canada, and two in Latin America: Brazil and Colombia.  The company manufactures, markets and provides service for a broad spectrum of industries including photographic, medical imaging and informatics, pharmaceutical and other life science industries. Industrial segments include data storage, electronic materials, chemical, and graphic arts products and services.  For more information, please visit www.fujifilmusa.com.

FUJIFILM Holdings Corporation, Tokyo, Japan brings continuous innovation and leading-edge products to a broad spectrum of industries, including: healthcare, with medical systems, pharmaceuticals and cosmetics; graphic systems; highly functional materials, such as flat panel display materials; optical devices, such as broadcast and cinema lenses; digital imaging; and document products. These are based on a vast portfolio of chemical, mechanical, optical, electronic, software and production technologies. In the year ended March 31, 2016, the company had global revenues of $22.1 billion, at an exchange rate of 112.54 yen to the dollar. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit: www.fujifilmholdings.com.

All product and company names herein may be trademarks of their registered owners.

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