“The Batis family of lenses is the first time we have launched autofocus lenses for Sony’s full-frame E-mount cameras which are ZEISS through and through – in other words exclusively developed and distributed by us,” says Dr. Michael Pollmann, Product Manager at ZEISS Camera Lenses. The Sony alpha full-frame E-mount system, which currently consists of the a7 family of cameras, is one of the most innovative camera systems on the market and is becoming an increasingly popular choice for professionals and people considering switching from DSLRs. “The ZEISS Batis lenses are our way of acknowledging this trend and providing creative and ambitious photographers with the expert tools they need,” says Pollmann.
Available this summer – The ZEISS Batis 2/25 and 1.8/85 lenses will be available for purchase in April and start shipping in July 2015. The recommended retail prices are $1,299 for the ZEISS Batis 2/25 and $1,199 for the ZEISS Batis 1.8/85.
For more information please visit: www.zeiss.com/photo