Canon Adds EF 70-200MM F/4L II USM And EF 70-200MM F/2.8L IS III USM To EF L-Series Telephoto Zoom Lenses

Canon's new 70-200mm telephoto zoom lenses come with a variety of updates for advanced amateurs and professionals
Canon has recently expanded its EF L-Series Telephoto Zoom Lens lineup with two new 70-200mm telephoto zoom additions: the EF 70-200MM F/4L II USM and EF 70-200MM F/2.8L IS III USM. The new members come with features designed to help both advanced amateurs and professional photographers get their best shots, whether it’s wildlife photography,... Read more

X-TTL For Cactus V6 II Completes With Firmware Updates For Canon

Finally, Canon is the last and the latest to get X-TTL for Cactus V6 II
Are you a Canon photographer awaiting the X-TTL availability for the Cactus V6? Finally, Canon is the last and the latest to get the updates, completing the lineup of new system-specific X-TTL firmware for Cactus products with wireless support for major flash brands. With this firmware version, Canon system flashes now allow features such as cross-brand... Read more

Fujifilm To Bring Leading Lens Repair And Rental Experts At Cine Gear Expo

Attendees interested in a master class on evaluating lenses should check out the FUJINON/FUJIFILM Optics Learning Center at this year's Cine Gear Expo
Imaging professionals keen on attending this year’s Cine Gear Expo happening May 31 to June 3 (with exhibits running June 1-2) may want to check out the FUJINON/FUJIFILM Optics Learning Center for a “master class” on evaluating lenses. Fujifilm will be bringing to the event some leading lens repair and rental house optic experts... Read more

Canon Expands CarePAK Plans To Cover More Needs Of Imaging Professionals

Canon's CarePAK plans now provides accidental damage protection for cinema, video and professional printing equipment
Canon has some great news for imaging professionals currently subscribed or planning to subscribe to the CarePAK PRO and CarePAK PLUS. The company has recently expanded the service and support plans to include accidental damage protection, as well as extend the coverage to cinema, video and professional printer equipment. This move promises to meet... Read more

Fujifilm Adds The Stylish X-T100 To Its X Series Mirrorless Lineup

Along with its sleek design and eye-catching colors, the new X-T100 is packed with a collection of impressive features
Fujifilm fans seeking to upgrade their gear have some great reasons to set their eyes on the new Fujifilm X-T100. The new compact interchangeable lens camera is the latest in the roster of the highly successful X Series mirrorless cameras. Along with its sleek design and eye-catching colors (Black, Dark Silver and Champagne Gold), the new X-T100 is... Read more

Sigma Announces 70mm F2.8 DG MACRO Art Lens Availability And Pricing

The first prime macro lens in the Sigma Art Line will be initially available for Canon mount
Attention, macro photographers! For those looking to upgrade their glass, Sigma has announced the availability of its 70mm F2.8 DG MACRO Art Lens for the Canon mount by end of May. It’s the first prime macro lens to be included in the Sigma Art Line, promising to deliver stunning resolution, precise focusing and incredible clarity, along with... Read more

Kino Flo Announces True Match 3.0 Firmware Update

Kino Flo's new True Match firmware transforms LEDs into eight new customizable lighting effects
Need to get creative with your lights? Kino Flo has recently launched an update that allows photographers and filmmakers to play with a myriad of lighting effects. With the new TrueMatch® Firmware 3.0, Kino Flo’s LEDs can be easily utilized to produce a total of eight effects: Candle, Fire, TV, Police, Lightning, Paparazzi, Pulse and Scroll.... Read more

Registration For This Year’s Adobe MAX Is Now Open

Adobe's yearly gathering for creatives is set for October 15 - 17 in Los Angeles
Missed last year’s Adobe MAX? You can plan ahead and get your conference pass for this year’s event at early bird rates, as registration is now officially open. Dubbed as the biggest gathering for creatives, Adobe MAX is also not to be missed for those interested in Adobe’s latest innovations, breaking news and keynotes from creative... Read more

ProMediaGear Introduces Arca Compatible Nikon D850 Custom Bracket Plates

The Arca-Swiss compatible L-Bracket Plates and Custom Bracket Plates are crafted from high-strength aluminum
In need of a durable and reliable mounting solution for your Nikon D850? ProMediaGear has recently launched their new Custom L-Bracket Plates along with Custom Bracket Plates for the Nikon DSLR. The complete L-Bracket kit and the custom form-fitting bracket plate are made from high-strength aluminum, Arca-Swiss compatible, and features a two-piece design... Read more

Adorama To Celebrate Creative Storytelling Community With INSPIRE Event Series

Adorama celebrates creative storytelling with a conference-festival event series
Are you a visual storyteller or content creative looking for inspiration to improve your craft? In celebration of creative storytelling and the growing community of visual communicators, Adorama is set to bring the Adorama INSPIRE event series rolling from June 25 to July 1 in New York City. The brand new, week-long event will bring together some key... Read more