Fujifilm Announces FUJINON GF45mmF2.8 R WR Lens, GF Lens Roadmap, GFX Camera Firmware Update

The new wide-angle GF lens is the sixth in the series, designed for the GFX medium-format mirrorless camera system
Fujifilm has introduced the FUJINON GF45mmF2.8 R WR, the sixth lens in the series designed for the GFX medium-format mirrorless camera system, including the new GFX 50S. With its compact form factor, the new wide-angle GF lens is a great choice for street photography. The GF45mm has a 36mm focal-length equivalent (in 35mm terms). Among its features... Read more

Fujifilm Announces X-E3 Camera, FUJINON XF80mmF2.8R LM OIS WR Macro Lens

The ultra-compact rangefinder-style mirrorless features a 24.3-megapixel X-Trans CMOS III image sensor, while the new lens is the first 1.0x magnification mid-telephoto macro in the interchangeable-lens X Series
Fujifilm has added a new camera and lens to the arsenal. The ultra-compact X-E3 rangefinder-style mirrorless camera features a 24.3-megapixel X-Trans CMOS III image sensor and X-Processor Pro high-speed image-processing engine, while the FUJINON XF80mmF2.8R LM OIS WR Macro is the first 1.0x magnification mid-telephoto macro in the X Series interchangeable-lens... Read more

Sony VENICE Full-Frame Digital Motion Picture Camera System Announced

Sony’s first 36x24mm camera, it represents the next generation of the CineAlta systems
Sony VENICE camera
Sony has enjoyed a dominant position in the broadcast video world, thanks to a wide array of high-end video systems that have become the staple production tools in both live and scripted television. The company’s FS7 and FS5 cameras have been popular choices for the 4K market seeking a handheld “long-form” platform for content generation. Based... Read more

Hasselblad X1D-50c Field Kit Announced

The kit includes the X1D-50c and 30mm, 45mm and 90mm XCD lenses, plus a few accessories, in a Pelican hard case
Hasselblad X1D-50c
Hasselblad has announced the X1D-50c Field Kit, a package that includes a silver X1D-50c camera and three XCD lenses—the 30mm, 45mm and 90mm—all in a Pelican hard case. The kit also includes a nice bundle of extras—two camera batteries, a shoulder/wrist strap, a USB cable, plus a cleaning cloth, dust blower and LensPen. With a 50-megapixel CMOS... Read more

Olympus OM-D E-M10 Mark III Announced

The interchangeable-lens compact features a new tilting touch-screen interface and shoots both stills and Ultra HD 4K video
Olympus OM-D E-M10 Mark III
Olympus announced a new addition to the OM-D series, the Olympus OM-D E-M10 Mark III, aimed at photographers looking to move beyond snapshot photography and experiment with lenses. Using the same TruePic VIII image processor as in the flagship OM-D E-M1 Mark II, the new compact features a 16-megapixel Live MOS sensor and 5-axis image stabilization,... Read more

Sony RX0 Camera For Multi-View Productions

Acclaimed RX image quality meets ultra-compact, waterproof design for multi-cam shoots
Sony RX0 camera
Sony’s new RX0 camera combines their acclaimed RX image quality with an ultra-compact, waterproof and robust design. Intended for multi-cam shoots, the RX0 offers entirely new imaging possibilities for today’s creators. Priced at $700 and shipping this October, the tiny box camera has an impressive feature list and is designed for the cinematographer,... Read more

Panasonic LUMIX GH5 Firmware Update 2.0

The update addresses the original missing feature set, but brings some unexpected (and welcomed) improvements, too
Panasonic LUMIX GH5
When Panasonic introduced the Lumix GH5, the company promised a few updates to the performance and operation via a firmware update. Today, that update has been announced, which brings the firmware to Version 2.0. Not only does it address the original missing feature set, but it also brings some unexpected (and welcomed) improvements as well. Panasonic... Read more

Gitzo Celebrates 100th Anniversary With Century Camera Bag Collection

The new line is inspired by the company’s premium Traveler series tripods
camera bags
Gitzo Century Traveler Backpack Earlier this year, Gitzo launched limited-edition 100th anniversary tripods, and now the company continues the celebration with a new camera bag line. Inspired by Gitzo’s premium Traveler series tripods, the Century Camera Bag Collection—the Century Traveler Backpack, the Century Traveler Messenger and the Century... Read more

Canon EF 85mm F/1.4L IS USM, Macro TS-E Lenses Announced

In addition to introducing its first 85mm lens with image stabilization and first macro tilt-shift lenses, Canon has a new macro twin-lite flash
Canon EF 85mm ƒ/1.4L IS USM Aimed at professional and advanced amateur photographers, Canon has announced the new EF 85mm ƒ/1.4L IS USM lens, its first 85mm focal length lens featuring image stabilization, as well as its first macro tilt-shift lenses—the TS-E 50mm ƒ/2.8L Macro, TS-E 90mm ƒ/2.8L Macro and TS-E 135mm ƒ/4L Macro—and a new flash,... Read more

WhiteWall Introduces Direct Print On Wood

This new option uses a single piece of birch onto which an image is printed, with the grain becoming a part of the print to create a one-of-a-kind display
photo output services
Photographers have no shortage of unique options to offer clients or to present their own work, and WhiteWall continues to add to the mix, with its new Direct Print On Wood product. Made from a single piece of birch, the grain of the wood actually becomes part of the final print. WhiteWall uses a seven-color printing process to print the photo onto... Read more

Think Tank Photo Introduces Spectral Shoulder Bags

The new budget-friendly line is designed to let photographers maintain a low profile while also protecting valuable gear
photography shoulder bags
Think Tank Photo Spectral 15 Shoulder Bag We count Think Tank Photo bags and backpacks among some of our favorites, and the company has just introduced a new series, the Spectral Shoulder Bags. The budget-friendly line is designed to let photographers maintain a low profile while also protecting gear from thieves and weather. There are three bags in... Read more

Western Digital Announces My Book Duo Storage System

The new desktop RAID represents WDC’s highest-capacity external storage system at up to 20 TB
RAID storage system
As photo and video content file sizes continue to grow and camera frame rates continue to get faster, so grow the demands on storage and backup solutions. We recently took a look at how RAID systems are increasingly meeting those needs for photographers. With the announcement of its My Book Duo desktop RAID, Western Digital has introduced its highest-capacity... Read more