Nikon Announces Development of New Nikon Z 9 Flagship Full-Frame Camera

Top-of-the-line mirrorless camera will be released in 2021
Photo of Nikon Z9 camera
Nikon has made it official: the company announced it is developing a new flagship full-frame camera that will be called the Nikon Z 9. The new Nikon Z 9 will be released this year though no official launch date or pricing have been revealed. Other details on the forthcoming Z 9 were scant in Nikon’s press announcement about the new camera last... Read more

Good News Nikon Photographers: Nikon Executive Says New Flagship Camera Expected This Year

Nikon's Keiji Oishi tells photography site that new Z-series mirrorless camera "is being developed with the goal of surpassing the D6"
Nikon Z-series camera promo
This year has seen the announcement of a new flagship professional camera from Sony, the Alpha a1, along with the introduction of the 102MP Fujifilm GFX 100S medium format camera. Meanwhile, rumors abound that Canon might be releasing its own top-of-the-line mirrorless camera soon. The only major photo manufacturer that’s been relatively quiet... Read more

Nikon Releases Free NX STUDIO Software for Viewing, Processing and Editing Photos and Video

New all-in-one software is designed to be a Lightroom-like program for Nikon users
Control point screenshot for NX Studio
In a surprise announcement, Nikon just released free new all-in-one imaging software called NX STUDIO that’s designed to let you view, process and edit still images and video. While NX STUDIO works with JPEG and Tiff image files, the only Raw photos it’s compatible with are Nikon’s .NEF files. (You knew there had to be some sort of... Read more
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Sigma Announces Compact and Lightweight 28-70mm F2.8 DG DN Contemporary lens

New Sigma lens for full-frame mirrorless cameras goes on sale in March 2021 for $899
Photo of Sigma 28-70 lens
Sigma just unveiled the new Sigma 28-70mm F2.8 DG DN Contemporary lens for full-frame mirrorless cameras. The Sigma 28-70mm F2.8 DG DN will be available in Sony E-Mount and L-Mount for L-mount cameras from Sigma, Leica, and Panasonic. The lens goes on sale in mid-March 2021 for $899. Here are some highlights about... Read more

Fujifilm Announces 102MP GFX100S: A Light and Portable Medium Format Mirrorless Camera

Fujifilm's svelte new medium format camera goes on sale in March 2021 for $5999
Photo of Fujifilm GFX100S
The “S” stands for svelte with the new Fujifilm GFX100S, a 102-megapixel medium format mirrorless camera that’s dramatically smaller and lighter than its two-year-old predecessor. With the just announced GFX100S, Fujifilm has crammed most of the features of the GFX100 from 2019 into a camera that weighs just under two pounds and is... Read more

Sony Unveils Alpha a1 Flagship Camera that Shoots 50MP Images at 30FPS & 8K Video

Sony's new flagship camera goes on sale in March 2021 for $6500
Hero photo of Sony A1 camera
Sony just introduced a new flagship mirrorless full frame camera called the Sony Alpha a1, which is capable of shooting 50-megapixel images at 30 frames per second. The new Sony Alpha a1 is designed to offer the best of both worlds for photographers: high resolution images at frames rates quick enough to capture fast action sports. The new Sony Alpha... Read more

Sony Intros Compact and Lightweight 35mm F1.4 G Master Lens

Fast prime lens is smaller and lighter than competing models, Sony says
Image of Sony 35mm F1.4 GM lens
Sony took the wraps off a new prime lens today: the FE 35mm F1.4 G Master lens, which is designed for its full frame A-series mirrorless cameras. The new Sony 35mm F1.4 GM lens weighs just 18.5 ounces and is only three inches in diameter and less than four inches long. That makes it smaller and lighter than competing prime lenses with similar specifications... Read more

Sony Launches New Airpeak Drone Designed to Carry Alpha Cameras

"World's smallest drone" capable of flying Sony's full frame mirrorless cameras makes its debut at CES 2021
Product shot of Sony Airpeak drone
Sony is getting into the aerial drone business, the company announced at the virtual CES 2021 event today. To help launch its new drone division, Sony unveiled the Airpeak “aircraft,” which the company calls “the world’s smallest drone” capable of carrying Sony Alpha full frame mirrorless camera systems. Details about the... Read more

Sony A7C: A Compact Full-Frame Mirrorless Camera For Enthusiasts And Vloggers

The company also introduced a 28-60mm zoom lens and external wireless flash
The new Sony a7C small and compact full-frame mirrorless camera with the new FE 28-60mm F4-5.6 zoom lens Today, Sony introduced three digital imaging products: The Sony a7C full-frame mirrorless camera, which the company says is its smallest and lightest full-frame mirrorless camera body to date, nearly as small as the a6600, which has an APS-C-sized... Read more

Fujifilm’s Fastest Interchangeable Lens: The New Fujinon XF50mm F1.0

The new lens will be available this fall for $1,499
Fujifilm’s new Fujinon XF50mm F1.0 R WR prime lens Earlier this month, Fujifilm unveiled a very exciting new lens: Fujifilm’s Fujinon XF50mm F1.0 R WR lens. According to Fujifilm’s Victor Ha, senior director of marketing and product management for the manufacturer, “Not only is it the fastest interchangeable lens Fujifilm has ever produced,... Read more