Sony Intros A7 IV Low-End Full Frame Camera with High-End Features

Sony A7 IV goes on sale in December 2021 for $2500
Photo of Sony A7 IV
Sony just announced the Alpha a7 IV, the latest “low-end” model in its full frame mirrorless camera line but with some decidedly high-end features. The new Sony A7 IV features a 33-megapixel full frame Exmor R CMOS image sensor and Sony’s latest generation image processing engine, the Bionz XR. (Update: Check out our review of the... Read more

Latest Nikon Z 9 Teaser All About Autofocus and Speed

Video shows Nikon's forthcoming flagship camera capturing sports
Photo of Nikon Z9 teaser 3
Nikon just dropped its latest teaser video about its upcoming flagship Z 9 camera and it’s all about autofocus (AF) and speed, as in frame rate. The 28-second clip, which you can watch below, features the Nikon Z 9 being used in several sports environments including track and field, soccer, and motorsports. The video appears to show the Nikon... Read more

Sony Unveils FE 70-200mm F2.8 GM OSS II Lens

Sony calls it "the world's lightest large-aperture telephoto lens"
Photo of Sony FE 70-200mm F2.8 GM OSS II Lens
Sony just unveiled the FE 70-200mm F2.8 GM OSS II lens. The 70-200mm lens, which is designed for Sony’s E-mount full frame mirrorless cameras such as the Alpha a1, is “the world’s lightest large-aperture telephoto lens,” according to Sony. The new Sony FE 70-200mm F2.8 GM OSS II updates the original version of this lens, which... Read more

Nikon Shows Off More of Z 9 Camera in New Video

Teaser clip shows Nikon's upcoming flagship camera being used to capture wildlife
Photo of Nikon Z9 front and back
The Nikon Z 9 is suited for wildlife photography. That’s the message of the latest teaser video on Nikon’s forthcoming flagship mirrorless camera released this morning. The 30-second clip, which you can see below, features a photographer capturing birds and animals with the Z 9 in a wildlife setting that resembles Africa. The video also... Read more

Nikon Releases Teaser Video on Upcoming Z 9 Camera

Clip shows forthcoming flagship camera in action
Photo of Nikon Z9
Nikon has been relatively quiet about its forthcoming flagship camera, the Nikon Z 9, but that is starting to change. Nikon just released its first teaser video on the Z 9, which you can view at the bottom of this post. Titled, simply, “Z 9 is Coming – Teaser 1,” the 30-second video shows a photographer using the full frame mirrorless... Read more

Canon Officially Intros EOS R3 Camera

24.1MP full-frame mirrorless camera goes on sale in November for $5999
Photo of Canon EOS R3
The wait is finally over. Canon officially introduced the EOS R3 camera this morning, saying the 24.1-megapixel, full frame mirrorless camera will go on sale in November 2021 for $5999. The official unveiling of the Canon EOS R3 comes on the heels of two previous announcements from Canon over the past five months about the R3 (here and here) where the... Read more

Sigma Unveils 24mm F2 and 90mm F2.8 Lenses

New prime lenses are part of Sigma's durable I Series
Photo of Sigma 24mm lens
Sigma just announced two new full-frame prime lenses for mirrorless cameras: the Sigma 24mm F2 DG DN Contemporary and the 90mm F2.8 DG DN Contemporary lenses. Both new Sigma lenses will be available in L-mount and Sony E-mount versions and will sell for $639 each. The Sigma 24mm F2 DG DN Contemporary and the 90mm F2.8 DG DN Contemporary lenses will... Read more

Fujifilm Unveils 51.4MP GFX50S II Medium Format Camera

Compact medium format model goes on sale in October for $3999
Photo of Fujifilm GFX50S II with sensor
Fujifilm just unveiled the latest addition to its GFX medium format camera line: the GFX50S II. The Fujifilm GFX50S II features a 51.4MP medium-format sensor, in-body image stabilization (IBIS) and the company’s X-Processor 4. The new Fujifilm GFX50S II is similar in size and design to the relatively compact 102MP Fujifilm GFX100S, which was announced... Read more

Canon, Nikon & Sony Surge as Photo Industry Rebounds

Financial results show signs of recovery for camera manufacturers
Hero photo of Canon EOS R5
Editor’s Note: This article first appeared on Imaging Resource. After years of tepid growth and even shrinkage in the camera market, it appears that economic conditions are back on the rise. Late last month, DPReview wrote about Canon’s second quarter financial results, which showed a 101% net increase in sales year over year.... Read more

The Most In-Depth Look at the Canon EOS R3 Yet?

Popular YouTuber Peter McKinnon goes hands-on with forthcoming full-frame mirrorless camera
Photo of Canon R3
Popular YouTuber Peter McKinnon just posted a video offering what could be the most comprehensive look at the forthcoming Canon EOS R3 yet. In the video, which we have embedded below, McKinnon shares his hands-on impressions of the elusive R3 camera, which Canon has released very limited information about. Titled “The Canon R3 Has Landed (Super... Read more