Sony Captures The #2 Spot In Interchangeable Lens Cameras

The report is ranked on U.S. dollars spent from January through February 2017, where the company saw a 23% growth in sales compared Year Over Year
In a statement today, Sony announced that they captured the #2 spot in the U.S. Interchangeable Lens Camera market, as of the end of February, based on sales data analysis from the retail analysis firm NPD Group. The report is ranked on U.S. dollars spent from January through February 2017, where the company saw a 23% growth in sales compared Year... Read more

DJI Grows The Line With The Phantom 4 Advanced

This upgrade of the original Phantom 4 provides photographers and videographers with a more powerful camera and more precise controls
DJI Phantom 4 Advanced drone
DJI has announced the addition of the Phantom 4 Advanced to the lineup, providing photographers and videographers with a more powerful camera and more precise control functions. The new model is an update of the original Phantom 4, with a new 1-inch, 20-megapixel sensor and a mechanical shutter to capture more creative aerial compositions. The Phantom... Read more

Rosco Enhances Silk LED Soft Lights

The upgrade to the popular lighting solution includes greater control of output and color temperature
Rosco Silk LED soft lights
Rosco Laboratories has upgraded its line of Silk LED soft lights, with a number of improvements based on user feedback designed to enhance working with the popular lighting solution. Among the highlights are wireless DMX control, greater control of output and color temperature, and an ergonomics update—knobs flush from the main control housing, a... Read more
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Nikon Introduces D7500 DSLR

The new DX-format DSLR includes many of the same features as the powerful flagship D500 but at a lower price point
Nikon D7500 DSLR
Nikon is bringing the power of its flagship D500 DSLR at a lower price point to enthusiast photographers with the introduction of the DX-format D7500. The APS-C camera packs a host of advanced features into its lightweight monocoque body, at around $700 less than the price of the D500.   The new D7500 shares with the DX-format APS-C D500 the... Read more

Sony Launches Solid State Drives For Pro Video Recorders

The G Series SV-GS96 and SV-GS48 are designed for high-speed recording with camcorders and high-performance DSLRs
Sony solid-state drives
Sony is growing its media solutions product line with the G Series Professional Solid State Drives, the SV-GS96 and SV-GS48. With 960 GB and 480 GB capacities, respectively, the sleek and compact new drives are fast and reliable, designed for creatives who need 4K and higher bitrate recording with camcorders and high-performance DSLRs. The drives feature... Read more

Elinchrom Introduces Versatile Deep Umbrellas

The new collection replaces the Varistar series, providing a quality lighting solution at an affordable price
Elinchrom Umbrellas
Elinchrom has introduced the Deep Umbrellas collection, an update to the popular Varistar Umbrellas series. The new line offers photographers a quality lighting solution at affordable pricing. Available in White, Silver and Translucent, the umbrellas come in two sizes, 41 inches and 49 inches. Here are a few highlights: A deep shape provides an even... Read more

Western Digital Offers First Portable SSD

With My Passport SSD, the company adds solid-state technology to its portable storage device series, with transfer speeds up to 515 MB/s
Western Digital My Passport SSD
Western Digital has added solid-state storage to its line of portable storage devices with My Passport SSD. The fastest My Passport drive, to date, it’s designed for creatives, transferring image files and other media at speeds of up to 515 MB/s using USB Type-C. Enclosed in a shock-resistant case, the compact drive can withstand drops of up to 6.5... Read more

Zeiss Adds Batis 2.8/135 To The Series

The compact telephoto lens represents the first 135mm autofocus focal length for Sony’s mirrorless E-mount camera system
Zeiss Batis 2/8/135
Zeiss has announced the addition of the Batis 2.8/135 to the family, representing the first 135mm autofocus focal length designed for Sony’s full-frame mirrorless E-mount camera system. The new compact, lightweight lens joins the 2.8/18, 2/25 and 1.8/85 focal lengths in the Batis line. Featuring a built-in optical image stabilizer to prevent the effects... Read more

Canon Announces EF-S 35mm F/2.8 Macro IS STM

The new lens represents the company’s widest-angle macro optic in the EF-S series
Canon EF-S 35mm F/2.8 Macro IS STM
Canon has launched the new EF-S 35mm F/2.8 Macro IS STM, which represents the widest-angle macro lens in the company’s EF-S line. The compact and lightweight lens is designed to appeal to advanced amateur photographers looking to explore the macro world, in addition to entry-level shooters who would like to move beyond their EOS DSLR kit lens and... Read more

Hasselblad X1D-50c Earns Top Red Dot Award

The mirrorless medium-format camera wins the prestigious international prize in the Product Design category
Hasselblad X1D
The Hasselblad X1D-50c has been awarded the top honor by the Red Dot Award jury—Product Design, the Red Dot: Best of the Best—for innovative design. The mirrorless medium-format camera was introduced in 2016, offering powerful technology in its beautiful lightweight, compact body. Said Professor Dr. Peter Zec, founder and CEO of the Red Dot Award,... Read more

Fotodiox Pro Introduces FACTOR Bi-Color LED Panels

The lighting system features nine models, designed for spot illumination, studio-style shoots and area lighting
Fotodiox Pro FACTOR LED panels
Fotodiox Pro FACTOR 1×2 LED-1380 ASVL Bicolor Dimmable Studio Light Fotodiox Pro has launched a new lighting system, the FACTOR bi-color LED panels, designed for spot illumination, studio-style shoots and area lighting. Nine models make up the versatile line, in a variety of shapes and sizes to accommodate series-specific modifiers for shaping and... Read more

YI Technology Introduces YI 4K+ Action Camera

The new VR-grade camera captures UltraHD 4K video at 60 fps, doubling the competition’s 30 fps frame rate
YI Technology YI 4K+ Action Camera
YI Technology has announced the new YI 4K+ Action Camera, a virtual-reality (VR) camera that can capture Ultra HD 4K video at 60 fps—a first—which doubles the GoPro HERO5’s 30 frame rate. The new camera updates the popular YI 4K, packing a lot technology into its small form factor. Among its features is a 12-megapixel image sensor; 2.19-inch Retina... Read more
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