Photography Industry News

February 24, 2021

Sigma Announces Compact and Lightweight 28-70mm F2.8 DG DN Contemporary lens
New Sigma lens for full-frame mirrorless cameras goes on sale in March 2021 for $899
By Staff
Photo of Sigma 28-70 lens
Sigma just unveiled the new Sigma 28-70mm F2.8 DG DN Contemporary lens for full-frame mirrorless cameras. The Sigma 28-70mm F2.8 DG DN will be available in Sony E-Mount and L-Mount for L-mount cameras from Sigma, Leica, and Panasonic. The lens goes on sale in mid-March 2021 for $899. Here are some highlights about... Read more
January 27, 2021

Fujifilm Announces 102MP GFX100S: A Light and Portable Medium Format Mirrorless Camera
Fujifilm's svelte new medium format camera goes on sale in March 2021 for $5999
By Dan Havlik
Photo of Fujifilm GFX100S
The “S” stands for svelte with the new Fujifilm GFX100S, a 102-megapixel medium format mirrorless camera that’s dramatically smaller and lighter than its two-year-old predecessor. With the just announced GFX100S, Fujifilm has crammed most of the features of the GFX100 from 2019 into a camera that weighs just under two pounds and is... Read more
January 26, 2021

Sony Unveils Alpha a1 Flagship Camera that Shoots 50MP Images at 30FPS & 8K Video
Sony's new flagship camera goes on sale in March 2021 for $6500
By Dan Havlik
Hero photo of Sony A1 camera
Sony just introduced a new flagship mirrorless full frame camera called the Sony Alpha a1, which is capable of shooting 50-megapixel images at 30 frames per second. The new Sony Alpha a1 is designed to offer the best of both worlds for photographers: high resolution images at frames rates quick enough to capture fast action sports. The new Sony Alpha... Read more
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January 13, 2021

Sony Intros Compact and Lightweight 35mm F1.4 G Master Lens
Fast prime lens is smaller and lighter than competing models, Sony says
By Dan Havlik
Image of Sony 35mm F1.4 GM lens
Sony took the wraps off a new prime lens today: the FE 35mm F1.4 G Master lens, which is designed for its full frame A-series mirrorless cameras. The new Sony 35mm F1.4 GM lens weighs just 18.5 ounces and is only three inches in diameter and less than four inches long. That makes it smaller and lighter than competing prime lenses with similar specifications... Read more
January 12, 2021

Sony Launches New Airpeak Drone Designed to Carry Alpha Cameras
"World's smallest drone" capable of flying Sony's full frame mirrorless cameras makes its debut at CES 2021
By Dan Havlik
Product shot of Sony Airpeak drone
Sony is getting into the aerial drone business, the company announced at the virtual CES 2021 event today. To help launch its new drone division, Sony unveiled the Airpeak “aircraft,” which the company calls “the world’s smallest drone” capable of carrying Sony Alpha full frame mirrorless camera systems. Details about the... Read more
September 14, 2020

Sony A7C: A Compact Full-Frame Mirrorless Camera For Enthusiasts And Vloggers
The company also introduced a 28-60mm zoom lens and external wireless flash
By Terry Sullivan
The new Sony a7C small and compact full-frame mirrorless camera with the new FE 28-60mm F4-5.6 zoom lens Today, Sony introduced three digital imaging products: The Sony a7C full-frame mirrorless camera, which the company says is its smallest and lightest full-frame mirrorless camera body to date, nearly as small as the a6600, which has an APS-C-sized... Read more
September 9, 2020

Fujifilm’s Fastest Interchangeable Lens: The New Fujinon XF50mm F1.0
The new lens will be available this fall for $1,499
By Terry Sullivan
Fujifilm’s new Fujinon XF50mm F1.0 R WR prime lens Earlier this month, Fujifilm unveiled a very exciting new lens: Fujifilm’s Fujinon XF50mm F1.0 R WR lens. According to Fujifilm’s Victor Ha, senior director of marketing and product management for the manufacturer, “Not only is it the fastest interchangeable lens Fujifilm has ever produced,... Read more
September 2, 2020

Panasonic Introduces Lumix S5 Hybrid Mirrorless Camera
This is the newest full-frame mirrorless S-series Lumix camera for video and still photography  
By Terry Sullivan
The new Panasonic Lumix S5 full-frame mirrorless camera with the 20-60mm zoom lens It’s been an exciting few months for full-frame mirrorless camera news, with introductions from Sony, Canon, Nikon and others. Today, Panasonic joins the pack with an introduction of its own with the introduction of the Panasonic Lumix S5 full-frame hybrid mirrorless... Read more
August 31, 2020

Phase One Introduces 90mm Medium-Format Lens
This 5th Rodenstock lens is designed for the XT medium-format camera system
By Terry Sullivan
Phase One’s new Rodenstock HR Digaron-SW 90mm f/5.6 prime lens Today, Phase One, which manufactures high-end medium-format cameras and lenses as well as Capture One software, announced a new lens for its XT medium-format camera system and IQ4 Infinity platform: The new Rodenstock HR Digaron-SW 90mm f/5.6 prime lens. The new lens will have “outstanding... Read more
August 24, 2020

PhotoPlus Expo 2020 ‘In-Person’ Show Is Canceled
The show will be held virtually throughout the year starting November 1, 2020
By Terry Sullivan
This year’s “in-person” version of the PhotoPlus Expo, which is generally held in October at the Jacob Javits Center in New York City, has been canceled, but according to Emerald Expositions, which owns the show, PhotoPlus Expo will be going virtual starting November 1. Emerald Expositions announced “we have decided to cancel... Read more