Photography Industry News

May 2, 2018

Tamron Launches 28-75mm F/2.8 Di III RXD For Full-Frame Sony Mirrorless Cameras
Tamron brings a new high-speed, high-performance zoom lens for full-frame Sony mirrorless cameras
By Joy Celine Asto
Tamron has great news for Sony photographers looking for a superb zoom lens for their full-frame mirrorless cameras. The new 28-75mm F/2.8 Di III RXD (Model A036) is a high-speed standard zoom lens for the Sony E-mount that promises to deliver outstanding image quality and beautiful background bokeh made possible by the fast maximum aperture of ƒ/2.8.... Read more
April 30, 2018

SKB Introduces All New Roto Rolling Racks
SKB overhauls their standard rolling cases with a new and innovative design.
By Joy Celine Asto
Looking for durable and specialized storage solutions for transporting your precious equipment? Now would be a great time to check out SKB’s newly launched Roto Rolling Rack. The all-new cases now come with an innovative design that incorporates a convenient one-touch pull handle and back lid mounted wheels for easy transport. They also stack... Read more
April 19, 2018

Capture One 11.1 Brings Enhanced Workflow And User Experience
Capture One 11.1 update brings new Resource Hub, expanded camera support, and improved workflow
By Joy Celine Asto
Phase One has announced the feature release of its popular RAW conversion and image editing software. Capture One 11.1 features an enhanced user experience with its new support platform, as well as some functionality improvements for faster and smoother workflow. It also comes with support for 11 new cameras and 10 new lenses, a new in-app portal called... Read more
April 12, 2018

Fujifilm Announces New Telephoto Lens For GFX Medium-Format Mirrorless System
The latest telephoto offering for the FUJIFILM GFX system is a weather-resistant lens with excellent imaging performance
By Joy Celine Asto
Today, Fujifilm has introduced the FUJINON GF250mm F4 R LM OIS WR, a new addition to the roster of telephoto lenses for the FUJIFILM GFX 50S medium-format mirrorless camera system. With 16 lenses in 10 groups, this telephoto offering promises excellent color reproduction, three-dimensional image quality, ultra-high resolution and rich bokeh. The new... Read more
April 10, 2018

Western Digital Launches New Thunderbolt 3 SSD Solutions For 4K And 8K Workflows
Western Digital's new SSD solutions enable real-time 4K and 8K workflows
By Joy Celine Asto
Geared to meet the ever increasing demands of professional content makers, Western Digital Corporation has launched its latest storage products designed to provide fast-transfer and high-capacity capabilities. Designed for accessing, editing and sharing 4K and 8K raw videos, the three new professional-grade, ultra-fast solutions come in the company’s... Read more
April 10, 2018

Litepanels Gemini Firmware Update Adds Customizable Effects
New Gemini firmware showcases a collection of fully customizable lighting effects
By Joy Celine Asto
Here’s some great news for Litepanels users! the company has recently released a firmware update for the versatile Litepanels Gemini soft panel. This update is highlighted by a collection of fully customizable effects under the Lighting Effects Mode. Users can control the rate, color, depth and other elements to achieve the precise lighting effect... Read more
April 10, 2018

Atomos Introduces New Ninja V Compact HDR Monitor/Recorder
Atomos has a sleek and feature-packed addition to its portable HDR monitor/recorder series
By Joy Celine Asto
Still looking for the perfect HDR monitor/recorder for your DSLR or mirrorless camera? Atomos’ latest release could be an option worth considering. The latest in the company’s popular Ninja series of portable monitor/recorder offerings, the Ninja V promises to be the perfect solution that offers advanced features in a sleek and compact design. Weighing... Read more
April 10, 2018

SmallHD Announces New FOCUS OLED 5-Inch 1080p Touchscreen Monitor
SmallHD has a new pro camera-top monitor for smaller DSLR and mirrorless cameras
By Joy Celine Asto
For those looking for a pro-grade camera-top monitor to power their smaller cameras, SmallHD has the solution for you. The company has recently launched the FOCUS OLED, its new 5-inch, 1080p camera-top monitor that offers the color and contrast of OLED technology with a convenient touchscreen user interface. It features a 1920×1080 resolution... Read more
April 10, 2018

Light & Motion Brings Travel-Friendly Stella Pro Lighting Kits To NAB 2018
Light & Motion is bringing a diverse selection of its innovative and travel-friendly Stella Lighting Kits to NAB 2018
By Joy Celine Asto
Light & Motion brings to the 2018 NAB Show a diverse selection of its innovative and travel-friendly Stella Lighting Kits. Designed to provide power and portability for professional videographers and broadcasters, the three kits—Stella Pro Interview Kit, Stella Pro Combo Kit, and Stella Pro Expedition Kit—promise to support filming for professional... Read more
April 9, 2018

Sony FS5 II, PXW-Z190, PXW-Z280 Cameras Arrive
Sony refreshes its video lineup at NAB 2018
David Schloss
Sony FS5 II At their NAB press conference, Sony announced a number of new video camera systems, the most notable being the FS5 II, the update to the popular FS5 Super 35mm camera. The FS5 II has improved color science, which will allow it integrate with the company’s “Instant HDR” workflows. More importantly, though, the FS5 II brings raw... Read more
April 5, 2018

DJI Zenmuse X7 Gets Updated With Apple ProRes RAW Support
DJI Zenmuse X7 gets firmware updates for Apple ProRes RAW support and performance enhancements
By Joy Celine Asto
DJI has announced today that its Zenmuse X7 camera has been updated with firmware updates to support Apple’s new ProRes RAW standard. Alongside this update are other performance enhancements that promise improved image quality, more efficient workflow and increased power for the Zenmuse X7. A 14-bit RAW recording mode was also added to allow the... Read more
April 5, 2018

Zylight Set To Display New Products At 2018 NAB Show
Zylight will be putting a number of new items on display at the 2018 NAB
By Joy Celine Asto
If you’re looking to check out the newest and most versatile lighting and camera solutions from Zylight, the upcoming 2018 NAB Show is not to be missed. The lighting solutions provider has recently announced a number of new products to showcase in the much-anticipated convention. These include the completely foldable and bendable light source... Read more
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