Photography Industry News

March 8, 2018

New Elinchrom ELB 500 TTL Is A Portable Light For Studio, On Location Shoots
Elinchrom's new TTL light is a powerful and portable option for portrait photographers whatever the location
By Joy Celine Asto
Elinchrom ELB 500 TTL
Portrait photographers looking for a powerful yet convenient light source may find Elinchrom’s new release particularly interesting. The new ELB 500 TTL promises to be the most powerful and portable TTL light for both studio and on location portrait work. The Elinchrom ELB 500 TTL has a powerful battery pack that combines 500ws of power and delivers... Read more
March 6, 2018

New Sekonic Flashmate L-308X-U Is A Versatile And Affordable Light Meter
Sekonic rolls out a new light meter for both photographers and cinematographers
By Joy Celine Asto
Heads up to photographers and cinematography in need of a new light meter! Sekonic has recently launched the new Sekonic Flashmate L-308X-U, touted as the most versatile and affordable light meter for both still photography and video projects. Sekonic’s latest light meter comes in the same compact and intuitive form of the earlier L-308S-U and... Read more
March 1, 2018

Sony Unveils New Guide Number 60 HVL-F60RM Flash
Sony's new HVL-F60RM Flash brings high-flash output, continuous performance and advanced wireless control
By Joy Celine Asto
Sony has recently announced the launch of the HVL-F60RM Flash, a new flagship addition with guide number 60 geared to address the needs of the growing number of Sony α system photographers. According to Sony, this new digital imaging product offers “high-power flash output, reliable continuous performance and advanced control features with... Read more
February 28, 2018

Panasonic Introduces New LEICA DG VARIO-ELMARIT 50-200mm F2.8-4.0 ASPH Telephoto Zoom Lens
The new telephoto zoom lens is the third in Panasonic's LEICA DG VARIO-ELMARIT F2.8-4.0 Series
By Joy Celine Asto
Panasonic has recently unveiled a new telephoto zoom lens, the compact LEICA DG VARIO-ELMARIT 50-200mm / F2.8-4.0 ASPH, which is the third lens in its LEICA DG VARIO-ELMARIT F2.8-4.0 Series. It comes equipped with Panasonic’s Nano Surface Coating technology that reduces ghosting and flaring, and a rugged dustproof/splash-proof design that can... Read more
February 28, 2018

Canon Speedlite 470EX-AI Is The World’s First Flash With Auto Intelligent Bounce
Canon offers an advanced flash system for entry-level and enthusiast photographers
By Joy Celine Asto
To help beginners learn the ropes of flash photography, Canon has recently introduced the Canon Speedlite 470EX-AI Flash, a new flash system specially designed for entry-level and enthusiast photographers. This unique flash boasts of an Auto Intelligent (AI) Bounce technology, which automatically and intelligently indicates the best bounce angle to... Read more
February 28, 2018

Canon Expands Entry-Level Offerings With EOS M50 And EOS Rebel T7
Canon adds some outstanding choices to their entry-level lineup
By Joy Celine Asto
Beginners who are looking into upgrading from their smartphone cameras to entry-level interchangeable-lens cameras have two new outstanding options to consider. Canon has recently expanded its lineup of digital cameras with the EOS M50 and the EOS Rebel T7. The EOS M50 Interchangeable Lens Camera is the first in the EOS M-series to come with 4K video... Read more
February 26, 2018

Sony a7 III Breaks $2000 Barrier, Brings New Features
The refresh to the a7-line brings new features, functions and arrives at a price point that's perfect for wedding and other photographers.
David Schloss
Against the backdrop of the WPPI wedding and portrait show, Sony unveiled the new a7 III, an update to their now-long-running a7 camera line. At a live press event, the company talked about their sensors, and how they have helped Sony develop a loyal following of photographers and videographers. The new a7 III, which the company referred to as the “basic... Read more
February 23, 2018

Tamron Announces 70-210mm F/4 Telephoto Zoom Lens, Upcoming Sony Mount Lenses
Tamron's new zoom lenses are geared for outdoor photographers and Sony full-frame mirrorless cameras
By Joy Celine Asto
Tamron has recently made two big announcements especially relevant to outdoor photographers and mirrorless camera users. First, they introduced the 70-210mm F/4 Di VC USD (Model A034), a compact telephoto zoom lens for full-frame DSLR cameras. Next, they revealed plans to improve and expand their roster of lenses for Sony full-frame mirrorless cameras... Read more
February 23, 2018

Tokina Announces FíRIN 20mm F2 FE AF Prototype For Mirrorless Cameras
AF prototype of Tokina's FíRIN 20mm F2 FE will be on display at CP+ 2018
By Joy Celine Asto
Kenko Tokina Co., Ltd. has recently announced that a prototype of the Tokina FíRIN 20mm F2 FE AF will be on display in the upcoming CP+ Camera & Photo Imaging Show 2018, March 1-4. It’s set to be the second prime lens to join Tokina’s premium “FíRIN” lens series for mirrorless cameras. It will also be the anticipated... Read more
February 23, 2018

Nikon To Live Stream Photographer Talks At WPPI 2018
Here's your chance to watch WPPI photographer presentations in the comfort of your home
By Joy Celine Asto
While we don’t usually list trade show events from manufacturers, this fantastic learning opportunity from Nikon is worth getting the word out about. If you can’t make it to this year’s Wedding & Portrait Photography Conference & Expo, you can instead tune in to Nikon’s livestream WPPI presentations from February 26-28. Most... Read more
February 23, 2018

X-Rite Announces i1Studio 1.1 Updates For Color Management Workflow
New feature makes color management workflow for printing profiles more efficient and flexible
By Joy Celine Asto
Photographers, filmmakers and designers looking for a reliable color management solution may benefit from the recent i1Studio 1.1 updates announced by X-Rite. The “capture through print” solution ensures accurate, precise and intuitive color for all kinds of visual projects across all devices and through printed materials. The main component... Read more
February 22, 2018

Ricoh Announces Pentax K-1 Mark II And Upgrade Service For Pentax K-1
The new PENTAX K series flagship camera is compact, weather-proof and equipped for low-light shooting
By Joy Celine Asto
Ricoh has recently introduced an upgraded flagship model of the PENTAX K series camera line, geared to produce improved image quality and enhanced performance even in challenging shooting conditions. Replacing the PENTAX K-1 35mm full-frame DSLR launched in April 2016, the PENTAX K-1 Mark II is a compact, rugged, and weather-resistant model equipped... Read more
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