Leica To Expand SL Lens Line With Five Lenses

The first lens, a 50mm, will be available before the end of 2016, with the rest coming throughout 2017
Leica SL Lenses
Currently, Leica’s SL Lens range sits at two: a 24-90mm and a 90-280mm. A third one, the Summilux-SL 50mm f/1.4 ASPH lens will be available before the end of the year. During Photokina 2016, this week, Leica released a roadmap introducing four more SL lens that will come available during various quarters of 2017. Three of the lenses are primes,... Read more

Sony Press Conference – Full Video Now Available

The Sony press conference at Photokina 2016 saw the announcement of the Sony a99 Mark II. This video is the complete live press conference. You can find our article covering the announcements here and a first-look of the camera here.

The Sony press conference at Photokina 2016 saw the announcement of the Sony a99 Mark II. This video is the complete live press conference. You can find our article covering the announcements here and a first-look of the camera here. Read More → Read more

Western Digital Unveils World’s First 1TB SDXC Card

It's only a preview, but we're excited for the future of image and video storage
1TB SDXC Card
During Photokina 2016 this week, Western Digital unveiled a prototype of the world’s first 1TB SDXC card under their SanDisk brand. Just two years ago, the SanDisk 512GB was the world’s largest storage card available. However, with the rise of 4K, and soon 8K, even 512GBs of storage won’t be enough. We’re probably even getting... Read more
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Profoto Pro-10, World’s Fastest Flash?

The new Profoto 10 is capable of flash durations down to 1/80,000 of a second
Profoto Pro-10
A couple of weeks ago, Profoto announced their Profoto D2, a monolight, that Profoto claimed is the fastest in the world. The D2 featured flash durations down to 1/63,000 of a second. This week, Profoto is back with the new Pro-10, which Profoto says is the fastest flash in the world. How does it compare to the world’s fastest monolight? Well,... Read more

Sigma Announces Three New Lenses At Photokina 2016

The new lenses are an 85mm, 12-24mm and a 500mm
Photokina 2016 | Sigma 85mm
Sigma announced a trio of new lenses at Photokina 2016 this week. All three will be sold under Sigma’s Global Vision line and work with Canon, Nikon and Sigma mounts. First is the 85mm F1.4 DG HSM Art designed specifically for portraits and creating attractive bokeh. It’s supposed to feature 1.3x the torque of previous 85mm Art lenses. Next... Read more

Olympus Announces Lenses, Flash For EM-1 Mark II

The new lenses include a 12-100mm, 25mm, and a 30mm Macro
Photokina 2016 | Olympus
Along with their announcement of the new OM-D EM-1 Mark II, Olympus announced a number of new accessories for their flagship cameras. The biggest announcement was the trio of lenses that will be available for the Mark II. All three are branded under the Olympus M.Zuiko line. They include the M.Zuiko Digital ED 12-100mm f4.0 IS PRO, the M.Zuiko Digital... Read more

Olympus Announces The Upgraded OM-D E-M1 Mark II

It's all about speed with Olympus, and the E-M1 Mark II is certainly an upgrade
Olympus OM-D E-M1 Mark II
At this year’s Photokina in Germany, Olympus announced the new OM-D E-M1 Mark II, their second generation of the E-M1 mirrorless camera. Most of Olympus’ announcement was about speed and how much faster the Mark II is compared to the previous E-M1 camera.  For example, in continuous AF, the Mark II is capable of shooting full res, RAW images... Read more

Hasselblad Adds To The “4116 Collection” With Two New Cameras

The additions include a X1D 4116 Edition and the V1D 4116 Concept camera
Hasselblad 4116 Collection X1D
Last month, Hasselblad announced the 4116 Collection, which included the Hasselblad True Zoom camera, special edition bags and collaborations with Motorola. At Photokina, the manufacturer announced two new cameras that will be added to the collection. These include a 4116 Edition of the X1D camera, Hasselblad’s compact, mirrorless medium format... Read more

LPA Design Announces PocketWizard FlexTT5 For Panasonic Cameras

The new PocketWizard FlexTT5 was designed specifically for Panasonic mirrorless cameras.
At Photokina, LPA Design announced their latest radio trigger, the PocketWizard FLexTT5 is a wireless TTL radio system designed for Panasonic’s mirrorless cameras. According to LPA, the FlexTT5 is the first, and for now, only system designed specifically Panasonic mirrorless systems. PocketWizard TT5 radio system will be available at the end... Read more

Fuji Unveils New Format Mirrorless Digital Camera

Fujifilm, at a press conference at Photokina today announced that after decades of innovating in the photographic space—with products like the first digital camera and the X100 compact professional camer—that the 35mm format is limiting to creative vision. Quoting W. Eugene Smith “The world just does not fit conveniently into the format of a 35mm Read more…

Fujifilm, at a press conference at Photokina today announced that after decades of innovating in the photographic space—with products like the first digital camera and the X100 compact professional camer—that the 35mm format is limiting to creative vision. Quoting W. Eugene Smith “The world just does not fit conveniently into the format of... Read more