Photography Industry News

August 8, 2018

New Tamron 17-35mm F/2.8-4 Di OSD Geared For Versatility In A Portable Package
Tamron's newest offering boasts of being the smallest, lightest ultra-wide-angle zoom lens in its class
By Joy Celine Asto
If you’re looking for a versatile ultra-wide-angle zoom lens to pair with your full-frame DSLR, Tamron’s latest release promises to be just that. The recently announced Tamron 17-35mm F/2.8-4 Di OSD (Model A037) is aimed to be a different offering from the SP 15-30mm F/2.8 Di VC USD (Model A012), whose main draw is portability on top of... Read more
July 24, 2018

Nikon Full-Frame Mirrorless Is Official

After many months—years, actually—of rumor and speculation, Nikon today officially announced development of its first full-frame mirrorless camera, as well as a new line of lenses and lens mount designed for the system. An F-mount adapter will also be available for photographers with a collection of NIKKOR lenses designed for Nikon’s DSLRs. We get a Read more…

By Wes Pitts
After many months—years, actually—of rumor and speculation, Nikon today officially announced development of its first full-frame mirrorless camera, as well as a new line of lenses and lens mount designed for the system. An F-mount adapter will also be available for photographers with a collection of NIKKOR lenses designed for Nikon’s DSLRs. We... Read more
June 21, 2018

Adobe Launches Project Rush Video Editing App Plus Major Creative Cloud Updates
Adobe unveils new offerings and key updates throughout its roster of productivity tools for today's creatives
By Joy Celine Asto
Adobe has recently unveiled several important updates for many of its productivity tools and platforms to make them even more useful for today’s creative professionals. Among them is the sneak peek for Project Rush, a new all-in-one, cross-device video editing app slate to be released this year; the beta release of Spark Post for Android, which... Read more
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June 21, 2018

Skylum Adds New Features And Brings Loupedeck+ Integration For Aurora HDR
Skylum's Aurora HDR 2018 is now packed with new features, faster performance and compatibility with Loupedeck+
By Joy Celine Asto
Good news to Skylum Aurora HDR users! Skylum Software has just released the latest update to their popular photo editing software, with both MacOS and Windows versions now boasting of faster performance, enhanced tools, new features and added support for over 20 new cameras. Apart from these key updates, Skylum has also partnered with Loupedeck to make... Read more
June 21, 2018

Rokinon Launches New AF 85mm F1.4 Full Frame Lens For Canon EF Mount
Rokinon adds new 85mm AF full-frame lens for Canon EF mount soon after announcing compact wide-angle lens for Sony E mount
By Joy Celine Asto
Shortly after introducing the wide-angle AF 24mm F2.8 Compact Lens for the Sony E mount, Rokinon has announced another addition to its lens lineup, this time for Canon EF mount. The Rokinon AF 85mm F1.4 Full Frame Lens is a new prime lens designed to render optimal image quality when paired with the most advanced full frame Canon cameras. It also doubles... Read more
June 21, 2018

Nikon Announces AF-S NIKKOR 500mm f/5.6E PF ED VR Portable Super-Telephoto Lens In Development
The upcoming fixed focal length super-telephoto lens promises to be a compelling combination of portability and high performance
By Joy Celine Asto
Nikon has recently given a heads up to photographers who are keen on upgrading their telephoto lenses. An FX-format, fixed focal length super-telephoto lens is currently in the works, which promises to be made with portability and high performance in mind. Called the AF-S NIKKOR 500mm f/5.6E PF ED VR, it will be a significantly smaller and lighter lens,... Read more
June 12, 2018

Rokinon Adds The Compact AF 24mm F2.8 To Its Sony E Mount Lenses
Rokinon's new compact wide-angle lens for Sony E mount cameras will be available in July 2018
By Joy Celine Asto
Looking for a new wide-angle lens for your Sony camera? Rokinon has recently added the AF 24mm F2.8 Compact Lens to its popular full-frame autofocus lenses for the Sony E mount. This new offering features a wider view compared to the Rokinon AF 35mm F2.8, a fast and quiet autofocus system and impressive optics, all in a portable package. The silent... Read more
June 8, 2018

Canon Adds EF 70-200MM F/4L II USM And EF 70-200MM F/2.8L IS III USM To EF L-Series Telephoto Zoom Lenses
Canon's new 70-200mm telephoto zoom lenses come with a variety of updates for advanced amateurs and professionals
By Joy Celine Asto
Canon has recently expanded its EF L-Series Telephoto Zoom Lens lineup with two new 70-200mm telephoto zoom additions: the EF 70-200MM F/4L II USM and EF 70-200MM F/2.8L IS III USM. The new members come with features designed to help both advanced amateurs and professional photographers get their best shots, whether it’s wildlife photography,... Read more
June 4, 2018

X-TTL For Cactus V6 II Completes With Firmware Updates For Canon
Finally, Canon is the last and the latest to get X-TTL for Cactus V6 II
By Joy Celine Asto
Are you a Canon photographer awaiting the X-TTL availability for the Cactus V6? Finally, Canon is the last and the latest to get the updates, completing the lineup of new system-specific X-TTL firmware for Cactus products with wireless support for major flash brands. With this firmware version, Canon system flashes now allow features such as cross-brand... Read more
May 31, 2018

Fujifilm To Bring Leading Lens Repair And Rental Experts At Cine Gear Expo
Attendees interested in a master class on evaluating lenses should check out the FUJINON/FUJIFILM Optics Learning Center at this year's Cine Gear Expo
By Joy Celine Asto
Imaging professionals keen on attending this year’s Cine Gear Expo happening May 31 to June 3 (with exhibits running June 1-2) may want to check out the FUJINON/FUJIFILM Optics Learning Center for a “master class” on evaluating lenses. Fujifilm will be bringing to the event some leading lens repair and rental house optic experts... Read more
May 31, 2018

Canon Expands CarePAK Plans To Cover More Needs Of Imaging Professionals
Canon's CarePAK plans now provides accidental damage protection for cinema, video and professional printing equipment
By Joy Celine Asto
Canon has some great news for imaging professionals currently subscribed or planning to subscribe to the CarePAK PRO and CarePAK PLUS. The company has recently expanded the service and support plans to include accidental damage protection, as well as extend the coverage to cinema, video and professional printer equipment. This move promises to meet... Read more
May 31, 2018

Fujifilm Adds The Stylish X-T100 To Its X Series Mirrorless Lineup
Along with its sleek design and eye-catching colors, the new X-T100 is packed with a collection of impressive features
By Joy Celine Asto
Fujifilm fans seeking to upgrade their gear have some great reasons to set their eyes on the new Fujifilm X-T100. The new compact interchangeable lens camera is the latest in the roster of the highly successful X Series mirrorless cameras. Along with its sleek design and eye-catching colors (Black, Dark Silver and Champagne Gold), the new X-T100 is... Read more
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