Photography Industry News

May 23, 2018

Kino Flo Announces True Match 3.0 Firmware Update
Kino Flo's new True Match firmware transforms LEDs into eight new customizable lighting effects
By Joy Celine Asto
Need to get creative with your lights? Kino Flo has recently launched an update that allows photographers and filmmakers to play with a myriad of lighting effects. With the new TrueMatch® Firmware 3.0, Kino Flo’s LEDs can be easily utilized to produce a total of eight effects: Candle, Fire, TV, Police, Lightning, Paparazzi, Pulse and Scroll.... Read more
May 15, 2018

Registration For This Year’s Adobe MAX Is Now Open
Adobe's yearly gathering for creatives is set for October 15 - 17 in Los Angeles
By Joy Celine Asto
Missed last year’s Adobe MAX? You can plan ahead and get your conference pass for this year’s event at early bird rates, as registration is now officially open. Dubbed as the biggest gathering for creatives, Adobe MAX is also not to be missed for those interested in Adobe’s latest innovations, breaking news and keynotes from creative... Read more
May 2, 2018

ProMediaGear Introduces Arca Compatible Nikon D850 Custom Bracket Plates
The Arca-Swiss compatible L-Bracket Plates and Custom Bracket Plates are crafted from high-strength aluminum
By Joy Celine Asto
In need of a durable and reliable mounting solution for your Nikon D850? ProMediaGear has recently launched their new Custom L-Bracket Plates along with Custom Bracket Plates for the Nikon DSLR. The complete L-Bracket kit and the custom form-fitting bracket plate are made from high-strength aluminum, Arca-Swiss compatible, and features a two-piece design... Read more
May 2, 2018

Adorama To Celebrate Creative Storytelling Community With INSPIRE Event Series
Adorama celebrates creative storytelling with a conference-festival event series
By Joy Celine Asto
Are you a visual storyteller or content creative looking for inspiration to improve your craft? In celebration of creative storytelling and the growing community of visual communicators, Adorama is set to bring the Adorama INSPIRE event series rolling from June 25 to July 1 in New York City. The brand new, week-long event will bring together some key... Read more
May 2, 2018

Tamron Launches 28-75mm F/2.8 Di III RXD For Full-Frame Sony Mirrorless Cameras
Tamron brings a new high-speed, high-performance zoom lens for full-frame Sony mirrorless cameras
By Joy Celine Asto
Tamron has great news for Sony photographers looking for a superb zoom lens for their full-frame mirrorless cameras. The new 28-75mm F/2.8 Di III RXD (Model A036) is a high-speed standard zoom lens for the Sony E-mount that promises to deliver outstanding image quality and beautiful background bokeh made possible by the fast maximum aperture of ƒ/2.8.... Read more
April 30, 2018

SKB Introduces All New Roto Rolling Racks
SKB overhauls their standard rolling cases with a new and innovative design.
By Joy Celine Asto
Looking for durable and specialized storage solutions for transporting your precious equipment? Now would be a great time to check out SKB’s newly launched Roto Rolling Rack. The all-new cases now come with an innovative design that incorporates a convenient one-touch pull handle and back lid mounted wheels for easy transport. They also stack... Read more
April 19, 2018

Capture One 11.1 Brings Enhanced Workflow And User Experience
Capture One 11.1 update brings new Resource Hub, expanded camera support, and improved workflow
By Joy Celine Asto
Phase One has announced the feature release of its popular RAW conversion and image editing software. Capture One 11.1 features an enhanced user experience with its new support platform, as well as some functionality improvements for faster and smoother workflow. It also comes with support for 11 new cameras and 10 new lenses, a new in-app portal called... Read more
April 12, 2018

Fujifilm Announces New Telephoto Lens For GFX Medium-Format Mirrorless System
The latest telephoto offering for the FUJIFILM GFX system is a weather-resistant lens with excellent imaging performance
By Joy Celine Asto
Today, Fujifilm has introduced the FUJINON GF250mm F4 R LM OIS WR, a new addition to the roster of telephoto lenses for the FUJIFILM GFX 50S medium-format mirrorless camera system. With 16 lenses in 10 groups, this telephoto offering promises excellent color reproduction, three-dimensional image quality, ultra-high resolution and rich bokeh. The new... Read more
April 10, 2018

Western Digital Launches New Thunderbolt 3 SSD Solutions For 4K And 8K Workflows
Western Digital's new SSD solutions enable real-time 4K and 8K workflows
By Joy Celine Asto
Geared to meet the ever increasing demands of professional content makers, Western Digital Corporation has launched its latest storage products designed to provide fast-transfer and high-capacity capabilities. Designed for accessing, editing and sharing 4K and 8K raw videos, the three new professional-grade, ultra-fast solutions come in the company’s... Read more
April 10, 2018

Litepanels Gemini Firmware Update Adds Customizable Effects
New Gemini firmware showcases a collection of fully customizable lighting effects
By Joy Celine Asto
Here’s some great news for Litepanels users! the company has recently released a firmware update for the versatile Litepanels Gemini soft panel. This update is highlighted by a collection of fully customizable effects under the Lighting Effects Mode. Users can control the rate, color, depth and other elements to achieve the precise lighting effect... Read more
April 10, 2018

Atomos Introduces New Ninja V Compact HDR Monitor/Recorder
Atomos has a sleek and feature-packed addition to its portable HDR monitor/recorder series
By Joy Celine Asto
Still looking for the perfect HDR monitor/recorder for your DSLR or mirrorless camera? Atomos’ latest release could be an option worth considering. The latest in the company’s popular Ninja series of portable monitor/recorder offerings, the Ninja V promises to be the perfect solution that offers advanced features in a sleek and compact design. Weighing... Read more
April 10, 2018

SmallHD Announces New FOCUS OLED 5-Inch 1080p Touchscreen Monitor
SmallHD has a new pro camera-top monitor for smaller DSLR and mirrorless cameras
By Joy Celine Asto
For those looking for a pro-grade camera-top monitor to power their smaller cameras, SmallHD has the solution for you. The company has recently launched the FOCUS OLED, its new 5-inch, 1080p camera-top monitor that offers the color and contrast of OLED technology with a convenient touchscreen user interface. It features a 1920×1080 resolution... Read more
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