Tokina Announces New 85mm Prime Lens: The Tokina ATX-M 85mm F1.8 FE Lens

The new Tokina atx-m 85mm f/1.8 FE lens is designed for full-frame Sony E-mount mirrorless cameras
The new Tokina atx-m 85mm f/1.8 FE prime lens Earlier today, Tokina released a new telephoto prime: The atx-m 85mm f/1.8 FE lens, which is designed to be compatible with full-frame Sony E-mount mirrorless cameras. It’s also the first lens in Tokina’s atx-m mirrorless lens series, which will be compatible with multiple lens mounts and sensor formats. You... Read more

Hasselblad Launches New 45mm F4 Lens: XCD 4/45p

It’s the company’s lightest digital medium-format autofocus lens
Hasselblad’s new 45mm f/4 Lens, the XCD 4/45P lens Hasselblad has launched its latest lens for its medium-format system: The XCD 4/45P. According to the company, the lens is designed to be portable and very lightweight. In fact, Hasselblad says it’s the most lightweight and compact lens in the XCD system, weighing only 0.7 .lbs and measuring just... Read more

Nikon Unveils D780 DSLR, Two Lenses And COOLPIX P950

The new full-frame DSLR is an update to the popular Nikon D750
The new D780 full-frame DSLR with the AF-S NIKKOR 24-120mm f/4G ED VR kit lens In the past year and a half, Nikon has aggressively promoted its Z-line of full-frame mirrorless system. However, the company made its name producing SLRs, and is still introducing new models. Case in point: Today, they announced the new D780 full-frame DSLR, an update to... Read more

Canon Officially Announces 20.1-Megapixel EOS-1D X Mark III DSLR

The company has updated a host of features on the new flagship
Canon’s new 20.1-Megapixel EOS-1D X Mark III DSLR with the EF 24-70mm f/2.8 L II USM zoom Last October, Canon made a development announcement of its new flagship DSLR, the EOS-1D X Mark III, which provided some details, but didn’t give us the complete picture of the new model. But early this past January, Canon officially launched the Canon... Read more

Job Opportunities For Content Creators: Report For America Wants To Get Photographers And Videographers Work

The national service program Report for America hopes to get emerging journalists, including photojournalists and videographers, into jobs at local U.S. news organizations
Earlier this year, the website 24/7 Wall St, a financial news and opinion company, listed “photographer” in its story, 25 Worst Jobs in America. (It ranked number 25 on that list.) And in Kiplinger’s article 15 Worst College Majors for a Lucrative Career, “photography” was listed as the number one worst college major! That’s obviously not... Read more

Sigma Sets Pricing And Availability For Two Sets Of Lenses

Full-Frame Classic Art Prime Cine Lenses and /i Technology-Compatible Cine Art Prime PL-Mount Lenses will be available in the next few months
Earlier today, Sigma announced pricing and availability for two sets of lenses: The set of 10 Sigma Classic Art Prime Cine lenses, which will be available in early January 2020, and select /i Technology-compatible Cine Art Prime PL-mount lenses, which will ship in late December 2020. The Sigma Classic Art Prime Cine lenses will only be available as... Read more

Phase One Updates Flagship Software: Capture One 20

The company says the new version of the popular photo-editing app is better at reducing noise and sorting images
Earlier today, Phase One announced the latest version of its popular flagship photo-editing software: Capture One 20.  The company says the enhancements and updates, which include a new numbering convention (which appears to be year based), was driven by user feedback in order to produce a powerful software suite that is “now more dynamic, more... Read more

Digital Photo Pro Industry News Update: December 2, 2019

News on Sony’s successful market strategy, Panasonic to cease image sensors and more
Here’s a quick overview of some of the stories that have caught our attention in the world of cameras and photography. Headlines & Details:   Sony Takes The Lead: Two new reports show Sony’s camera market strategy appears to be working. Or at the very least, Canon’s and Nikon’s strategies are not working as well as Sony’s. First,... Read more

Black Friday Deals: For Photographers & Content Creators

Here’s a list of some of the deals we found for you on cameras, lenses and accessories
It’s that time of year again, when photographers and content creators look for great deals on cameras, lenses, software or accessories. If you’re looking to pick up some gear during this Black Friday 2019 week, check out the following list for rebates, sales, price drops and more. Digital Photo Pro’s Black Friday 2019 Deals: Adobe: Now through... Read more

Olympus Adds Two New Lenses To Product Roadmap

The camera company identified the two new Micro Four Thirds zoom lenses it will add to its future product line up
Olympus has updated its lens roadmap with two new zoom lenses: The ED 12-45mm F4.0 PRO standard zoom lens and ED 100-400mm F5.0-6.3 IS super telephoto zoom lens. Today, Olympus announced it will be adding two new zooms to its M.Zuiko digital lens roadmap, which provides an overview of what new lenses the company will be producing for its mirrorless... Read more