Photography Industry News

June 12, 2018

Rokinon Adds The Compact AF 24mm F2.8 To Its Sony E Mount Lenses
Rokinon's new compact wide-angle lens for Sony E mount cameras will be available in July 2018
By Joy Celine Asto
Looking for a new wide-angle lens for your Sony camera? Rokinon has recently added the AF 24mm F2.8 Compact Lens to its popular full-frame autofocus lenses for the Sony E mount. This new offering features a wider view compared to the Rokinon AF 35mm F2.8, a fast and quiet autofocus system and impressive optics, all in a portable package. The silent... Read more
June 8, 2018

Canon Adds EF 70-200MM F/4L II USM And EF 70-200MM F/2.8L IS III USM To EF L-Series Telephoto Zoom Lenses
Canon's new 70-200mm telephoto zoom lenses come with a variety of updates for advanced amateurs and professionals
By Joy Celine Asto
Canon has recently expanded its EF L-Series Telephoto Zoom Lens lineup with two new 70-200mm telephoto zoom additions: the EF 70-200MM F/4L II USM and EF 70-200MM F/2.8L IS III USM. The new members come with features designed to help both advanced amateurs and professional photographers get their best shots, whether it’s wildlife photography,... Read more
June 4, 2018

X-TTL For Cactus V6 II Completes With Firmware Updates For Canon
Finally, Canon is the last and the latest to get X-TTL for Cactus V6 II
By Joy Celine Asto
Are you a Canon photographer awaiting the X-TTL availability for the Cactus V6? Finally, Canon is the last and the latest to get the updates, completing the lineup of new system-specific X-TTL firmware for Cactus products with wireless support for major flash brands. With this firmware version, Canon system flashes now allow features such as cross-brand... Read more
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May 31, 2018

Fujifilm To Bring Leading Lens Repair And Rental Experts At Cine Gear Expo
Attendees interested in a master class on evaluating lenses should check out the FUJINON/FUJIFILM Optics Learning Center at this year's Cine Gear Expo
By Joy Celine Asto
Imaging professionals keen on attending this year’s Cine Gear Expo happening May 31 to June 3 (with exhibits running June 1-2) may want to check out the FUJINON/FUJIFILM Optics Learning Center for a “master class” on evaluating lenses. Fujifilm will be bringing to the event some leading lens repair and rental house optic experts... Read more
May 31, 2018

Canon Expands CarePAK Plans To Cover More Needs Of Imaging Professionals
Canon's CarePAK plans now provides accidental damage protection for cinema, video and professional printing equipment
By Joy Celine Asto
Canon has some great news for imaging professionals currently subscribed or planning to subscribe to the CarePAK PRO and CarePAK PLUS. The company has recently expanded the service and support plans to include accidental damage protection, as well as extend the coverage to cinema, video and professional printer equipment. This move promises to meet... Read more
May 31, 2018

Fujifilm Adds The Stylish X-T100 To Its X Series Mirrorless Lineup
Along with its sleek design and eye-catching colors, the new X-T100 is packed with a collection of impressive features
By Joy Celine Asto
Fujifilm fans seeking to upgrade their gear have some great reasons to set their eyes on the new Fujifilm X-T100. The new compact interchangeable lens camera is the latest in the roster of the highly successful X Series mirrorless cameras. Along with its sleek design and eye-catching colors (Black, Dark Silver and Champagne Gold), the new X-T100 is... Read more
May 31, 2018

Sigma Announces 70mm F2.8 DG MACRO Art Lens Availability And Pricing
The first prime macro lens in the Sigma Art Line will be initially available for Canon mount
By Joy Celine Asto
Attention, macro photographers! For those looking to upgrade their glass, Sigma has announced the availability of its 70mm F2.8 DG MACRO Art Lens for the Canon mount by end of May. It’s the first prime macro lens to be included in the Sigma Art Line, promising to deliver stunning resolution, precise focusing and incredible clarity, along with... Read more
May 23, 2018

Kino Flo Announces True Match 3.0 Firmware Update
Kino Flo's new True Match firmware transforms LEDs into eight new customizable lighting effects
By Joy Celine Asto
Need to get creative with your lights? Kino Flo has recently launched an update that allows photographers and filmmakers to play with a myriad of lighting effects. With the new TrueMatch® Firmware 3.0, Kino Flo’s LEDs can be easily utilized to produce a total of eight effects: Candle, Fire, TV, Police, Lightning, Paparazzi, Pulse and Scroll.... Read more
May 15, 2018

Registration For This Year’s Adobe MAX Is Now Open
Adobe's yearly gathering for creatives is set for October 15 - 17 in Los Angeles
By Joy Celine Asto
Missed last year’s Adobe MAX? You can plan ahead and get your conference pass for this year’s event at early bird rates, as registration is now officially open. Dubbed as the biggest gathering for creatives, Adobe MAX is also not to be missed for those interested in Adobe’s latest innovations, breaking news and keynotes from creative... Read more
May 2, 2018

ProMediaGear Introduces Arca Compatible Nikon D850 Custom Bracket Plates
The Arca-Swiss compatible L-Bracket Plates and Custom Bracket Plates are crafted from high-strength aluminum
By Joy Celine Asto
In need of a durable and reliable mounting solution for your Nikon D850? ProMediaGear has recently launched their new Custom L-Bracket Plates along with Custom Bracket Plates for the Nikon DSLR. The complete L-Bracket kit and the custom form-fitting bracket plate are made from high-strength aluminum, Arca-Swiss compatible, and features a two-piece design... Read more
May 2, 2018

Adorama To Celebrate Creative Storytelling Community With INSPIRE Event Series
Adorama celebrates creative storytelling with a conference-festival event series
By Joy Celine Asto
Are you a visual storyteller or content creative looking for inspiration to improve your craft? In celebration of creative storytelling and the growing community of visual communicators, Adorama is set to bring the Adorama INSPIRE event series rolling from June 25 to July 1 in New York City. The brand new, week-long event will bring together some key... Read more
May 2, 2018

Tamron Launches 28-75mm F/2.8 Di III RXD For Full-Frame Sony Mirrorless Cameras
Tamron brings a new high-speed, high-performance zoom lens for full-frame Sony mirrorless cameras
By Joy Celine Asto
Tamron has great news for Sony photographers looking for a superb zoom lens for their full-frame mirrorless cameras. The new 28-75mm F/2.8 Di III RXD (Model A036) is a high-speed standard zoom lens for the Sony E-mount that promises to deliver outstanding image quality and beautiful background bokeh made possible by the fast maximum aperture of ƒ/2.8.... Read more
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