Photography Industry News

February 26, 2020

Fujifilm Adds IBIS On New X-T4 Mirrorless Camera
The new in-body image stabilization system is welcome news for shooting stills and video
By Terry Sullivan
Fujifilm’s new X-T4 mirrorless camera Earlier today, Fujifilm introduced the next iteration of its popular X-T mirrorless camera line by announcing the X-T4. Fujifilm said the new X-T4 will be available in both black and silver this spring for $1,699. Fujifilm’s new X-T4 mirrorless camera The new model looks quite similar to its predecessor,... Read more
February 25, 2020

Sony Announces FE 20mm F1.8 G Lens
The company continues to expand its line of Sony E-mount primes
By Terry Sullivan
The new Sony FE 20mm F1.8 G prime lens on the Sony a7R IV full-frame mirrorless camera (top view) Today, Sony announced the new FE 20mm F1.8 G prime lens for both E-mount full-frame and APS-C Sony mirrorless cameras. The new versatile lens will retail for $899 and be available in March. The new wide-angle prime has a small, compact and lightweight design... Read more
February 14, 2020

Canon Is Developing EOS R5 & Introduces EOS Rebel T8i
The company also announced a new 24-105mm lens for R-mirrorless systems
By Terry Sullivan
Canon’s EOS R5 full-frame mirrorless camera In the past week, there were a number of important camera announcements, including a few from Canon, which included the development of what it calls its most advanced full-frame mirrorless camera, the EOS R5, as well as introducing the latest EOS Rebel, the T8i DSLR, and a new 24-105mm lens for its... Read more
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February 12, 2020

Nikon Announces D6 Arrives In April And Two Z-Series Mirrorless Lenses
The new DSLR flagship includes “the most powerful AF system in Nikon’s History”
By Terry Sullivan
The new Nikon D6 Full-Frame DSLR with Nikon’s NIKKOR 24-70mm lens In the fall of 2019, Nikon introduced news about its upcoming D6 DSLR. But it made an announcement that was, kind of… an announcement of an announcement, which indicated they were working on producing a replacement for the Nikon D5, its long-time flagship DSLR. These news statements... Read more
February 12, 2020

Olympus Adds Second Mirrorless Flagship Camera: OM-D E-M1 Mark III
The company also announced a new zoom lens and a PEN Lite series mirrorless camera
By Terry Sullivan
The new Olympus OM-D E-M1 Mark III with 12-40mm zoom lens Earlier today, Olympus made the somewhat surprising decision to add a second, top-of-the-line, or flagship mirrorless camera to its line-up of Micro Four Thirds cameras: The new 20.4-megapixel OM-D E-M1 Mark III joins its larger, heavier MFT twin, the Olympus OM-D E-M1X, which was announced a... Read more
February 4, 2020

Fujifilm Announces New Compact X100V Advanced Point-And-Shoot
The new compact bridge camera keeps vintage styling and updates feature set  
By Terry Sullivan
The new Fujifilm X100V advanced point-and-shoot Today, Fujifilm announced an update to its popular X100 series cameras with the new Fujifilm X100V advanced point-and-shoot. It’s the fifth iteration of this camera and it keeps much of the vintage or retro styling, but has updated many of the features. The X100V still has a 23mm f/2 fixed lens (35mm... Read more
January 22, 2020

Fujifilm Introduces New Mirrorless Camera With APS-C Sensor, Two Lenses And Additional Lenses For Roadmap
The company continues tradition of retro designs and impressive features, is continues to plan for the future
By Staff
The X-T200 mirrorless camera, XC35mm prime lens and GF45-100mmF4 R LM OIS WR zoom lens Today, Fujifilm introduced several new products, including the X-T200 mirrorless camera, the XC35mm prime lens and the GF45-100mmF4 R LM OIS WR lens for Fujifilm’s GFX cameras. The company also provided additional information on two new lenses in its family of... Read more
January 22, 2020

Ricoh Adds New Telephoto Zoom For Full-Frame DSLRs
The new PENTAX-D FA 70-210mm F4ED SDM WR lens is compact and lightweight
By Terry Sullivan
Ricoh’s new HD PENTAX-D FA 70-210mm F4 ED SDM WR telephoto zoom lens Today, Ricoh announced that it’s adding a new telephoto zoom to its product line: The HD PENTAX-D FA 70-210mm F4 ED SDM WR zoom lens. It’s designed for cameras with a Pentax K-mount and features “a compact, lightweight body with weather-resistant construction for great... Read more
January 16, 2020

Tokina Announces New 85mm Prime Lens: The Tokina ATX-M 85mm F1.8 FE Lens
The new Tokina atx-m 85mm f/1.8 FE lens is designed for full-frame Sony E-mount mirrorless cameras
By Terry Sullivan
The new Tokina atx-m 85mm f/1.8 FE prime lens Earlier today, Tokina released a new telephoto prime: The atx-m 85mm f/1.8 FE lens, which is designed to be compatible with full-frame Sony E-mount mirrorless cameras. It’s also the first lens in Tokina’s atx-m mirrorless lens series, which will be compatible with multiple lens mounts and sensor formats. You... Read more
January 15, 2020

Hasselblad Launches New 45mm F4 Lens: XCD 4/45p
It’s the company’s lightest digital medium-format autofocus lens
By Terry Sullivan
Hasselblad’s new 45mm f/4 Lens, the XCD 4/45P lens Hasselblad has launched its latest lens for its medium-format system: The XCD 4/45P. According to the company, the lens is designed to be portable and very lightweight. In fact, Hasselblad says it’s the most lightweight and compact lens in the XCD system, weighing only 0.7 .lbs and measuring just... Read more