Sony Announces “α TRADE UP” Program

Sony cameras
Sony has announced an end-of-summer “α TRADE UP” program. Photographers and other creatives can get up to a $500 bonus toward purchase of Sony alpha full-frame cameras, lenses and accessories, plus the trade-in value of working DSLRs or mirrorless cameras.

The special offer runs through September 20, 2017 and coincides with Sony’s current $200 instant rebates on the same eligible cameras, lenses and accessories.

Among the cameras to which the bonus can be applied after purchase is the new Sony a9, as well as the a7R II, a7S II and a7 II cameras.

Here’s a list from Sony regarding eligible trade-in products and the bonus offers associated with the a9 and a7 series cameras.

The Sony a9 bonus offer of $500 on eligible trade-in products include:

Canon EOS 6D, Canon EOS 6D II, Canon EOS 5D Mark II, Canon EOS 5D Mark III, Canon EOS 5Ds, EOS Canon 5Ds R, Canon EOS 5D Mark IV, Canon EOS-1D Mark IV, Canon EOS-1D X and Canon EOS-1D X II; Nikon D600, Nikon D610, Nikon D800, Nikon D800E, Nikon D810, Nikon D810A, Nikon D750, Nikon D3, Nikon D3s, Nikon D4, Nikon D4s and Nikon D5; Leica M9, Leica M9P, Leica Monochrom, Leica M246, Leica M240, Leica M10, Leica SL and Leica M262; Sony a7, Sony a7R, Sony a7S, Sony a7 II, Sony a7S II, Sony a7R II, Sony a900, Sony a850, Sony a99 and Sony a99 II.

Here are the Sony a7 series bonus offers and eligible trade-in products:

Sony a7R II—Bonus offer of $300 on any working digital interchangeable-lens camera; Sony a7S II—Bonus offer of $300 on any working digital interchangeable-lens camera; and Sony a7 II—Bonus offer of $100 on any working digital interchangeable-lens camera.

Sony requires all eligible trade-in products to be in working condition, and customers are limited to one bonus offer per trade-in item at Sony Authorized Dealers participating in the special program.

Get more information at alphauniverse.com/tradeup

See the press release below for all the details and eligibility requirements:

Sony Rolls Out Exciting New Nationwide “α TRADE UP” Retail Event

Program offers up to $500 bonus offer on trade-in DSLR or mirrorless cameras toward purchase of Sony full-frame cameras, lenses and accessories  

WHAT: San Diego, August 14, 2017, Sony Electronics, a worldwide leader in digital imaging, today announced a new nationwide “α Trade Up” retail event with up to $500 bonus offer on top of the trade-in value of a working DSLR or mirrorless camera. The bonus offer can be applied to the purchase of several full-frame Sony cameras including the flagship α9 as well as the α7R II, α7S II and α7 II models. A variety of α full-frame lenses and α accessories are also eligible.

The trade-in and trade-up summertime bonus deal runs now through September 30, 2017, and runs in parallel with instant rebates of up to $200 on the same eligible products. Sony is also offering limited time 24-month interest free financing at participating retailers on select Sony imaging products.  Combine all offers to maximum savings.

All eligible trade-in products must be in working condition. See below for a list of eligible trade-in products and requirements for eligibility. Customers are restricted to one bonus offer per item they trade-in at participating Sony Authorized Dealers.

Sony α9 bonus offer of $500 on eligible trade-in products

  • Eligible products include the Canon 6D, Canon 6D II, Canon 5D Mark II, Canon 5D Mark III, Canon 5Ds, Canon 5Ds R, Canon 5D Mark IV, Canon 1D Mark IV, Canon 1DX, Canon 1DX II, Nikon D600, Nikon D610, Nikon D800, Nikon D800E, Nikon D810, Nikon D810A, Nikon D750, Nikon D3, Nikon D3s, Nikon D4, Nikon D4s, Nikon D5, Leica M9, Leica M9P, Leica Monochrom, Leica M246, Leica M240, Leica M10, Leica SL, Leica M262, Sony α7, Sony α7R, Sony α7S, Sony α7 II, Sony α7S II, Sony α7R II, Sony α900, Sony α850, Sony α99, and Sony α99 II

Sony α7 series bonus offers and eligible trade-in products:

  • Sony α7R ll Full-Frame Mirrorless Camera: Bonus offer of $300 on any working digital interchangeable-lens camera
  • Sony α7S ll Full-Frame Mirrorless Camera: Bonus offer of $300 on any working digital interchangeable-lens camera
  • Sony α7 ll Full-Frame Mirrorless Camera: Bonus offer of $100 on any working digital interchangeable-lens camera

FOR MORE INFORMATION: For more information on this promotion, please visit https://alphauniverse.com/tradeup.

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