Sony Announces RX10 III, Two New Lenses

In a global meeting, Sony today announced a series of new lenses and a new camera body. The company announced the Sony RX10 III compact camera and two new lenses for the RX10 III, the FE 70-300mm f/4.5-5.6 G OSS and the 50mm f/1.8. These new lenses expand the Sony native lens range to twenty pieces.

The RX10 III now features a lens that ranges from 24mm to 600mm (25x), and will also capture macro images. The camera features a 1” sensor and offers full video pro quality 4K capabilities and super slow motion.


Sony’s newly developed lens has an f/4 maximum aperture even at the 600mm range and uses a Sony-developed stacked CMOS sensor (as does the RX10 III) with a dynamic range from 64-12800. The lens has seven ED glass elements and one Super-ED element for low chromatic aberration.

AF time is as fast as .09, and the camera can focus down to .10ft with a .52x maximum magnification. At “tele” macro settings the minimum distance is 2.36 feet and .49x. The built-in optical SteadyShot provides an equivalent four stops of stabilization and up to 14fps image capture. (14fps is available in Speed-priority Continuous mode.) The camera can capture up to 1/32000 if a second and provides a silent shooting mode.

The RX10 III can capture full 4K with no pixel binning, and actually captures 1.7x the information needed for 4K capture, creating a final 4K image with no line skipping.


The camera has three control dials on the lens—aperture, zoom and focus as well as a focus hold button. Dust and moisture resistance protects the camera from a certain degree of inclement weather, and the system now has a top LCD panel and an updated multifunction shoe for either flash or microphone.

The camera and lens will be available for purchase in May.

The 70-300mm f/4.5-5.6 G OSS will go for $1200. The 50mm f.1.8 will debut at $250. The RX10 III will be $1500 when released in May.

We are live at the Sony launch event for these new products and will be posting on our Facebook page and Instagram.

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