The statement also indicates that the increase in demand for Sony’s products has increased the overall full-frame ILC market, which grew by 5%, and would have, according to the statement, declined instead by 2% in the same period if Sony were not factored in.
Sony attributes the sales numbers in part to the a7RII and a7SII cameras.
The report doesn’t indicate which manufacturer was displaced in the number two spot, though the first and second spots are usually held by Nikon and Canon, respectively.
It is important to note that this is based on U.S. Dollars not Unit Sales and Sony has released no data about unit sales figures for the same period.
The full statement is below.
Sony Overtakes #2 Position in U.S. Full-Frame Interchangeable Lens Camera Market
Record Sales from Sony Driving Growth in Overall Full-Frame Market
SAN DIEGO, April 14, 2017 – Sony Electronics – a worldwide leader in digital imaging and the world’s largest image sensor manufacturer, has announced today that their continued growth has vaulted them into the #2 overall position in the U.S. full-frame interchangeable lens camera market. 1
Sony’s interchangeable lens cameras and lenses have seen record sales in 2017, in particular within the U.S. full-frame camera market, where they have experienced double-digit growth (+23%) 2 compared to the same period last year. The popularity of key models including α7RII and α7SII has been paramount to this success.
Additionally, Sony’s rapid growth has helped to drive growth of the overall full-frame interchangeable lens camera market compared to the same period last year. Without Sony’s contributions, the full-frame market would be facing a slight decline. 3
“Our commitment to the industry is stronger than ever,” said Neal Manowitz, VP of Digital Imaging at Sony North America. “We are always listening to our customers, combining their feedback with our intense passion for innovation to deliver products, services and support like no other.”
1The NPD Group / Retail Tracking Service, U.S., Detachable Lens Camera, Full Frame, Based on Dollars, Jan- Feb 2017
2The NPD Group / Retail Tracking Service, U.S., Detachable Lens Camera, Full Frame, Based on Dollars, Jan/Feb 2016- Jan/Feb 2017
3The NPD Group / Retail Tracking Service, U.S., Detachable Lens Camera, Full Frame, Based on Dollars, Jan/Feb 2016- Jan/Feb 2017