Day In The Life Of A Family Photographer

Ariana Falerni

Child and family portrait photographer Ariana Falerni often photographs her children as part of her stock photography business.

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I’ve been a professional child and family portrait photographer for six years now, five of those years doing in-person sales with an emphasis on product versus digital images. I’m a lower-volume “boutique” photographer, so I devote a lot of my time to meeting with clients, wardrobe and concept planning, and designing and ordering physical product.

I’m also the mother of twin 4-year-olds and an 8-year-old, so my days are spent juggling school pickups and drop-offs to still have time to make it to shoots and sales sessions. As a contributor to the stock agency Offset, I also try to photograph my children doing everyday activities during my downtime. Anything from hanging around the house doing art projects, to organized walks in the woods, to apple picking is fair game! Many stock artists shoot lifestyle for clients, but my professional images are more styled, posed and less “authentic” than my agency is looking for, so I’m pretty much only submitting images of my own children.

I have a studio that I share with another photographer, but at this time of year (Fall 2016), I’m mostly shooting on location outdoors because everyone wants fall foliage in their holiday cards.

Here’s What A Typical, Hectic Day Looks Like

6:55 a.m. Twins wake up and come cuddle in bed with me; it’s our morning ritual. My husband is traveling for work (as usual), so I’m solo parenting.

7:20 a.m. Send the girls to wake up their older brother and go downstairs to make breakfast in between checking emails and social media.

8:20 a.m. Put my son on the bus, put a show on for the twins, and take a shower and get myself ready for the day. Sometimes I can squeeze in a quick workout in my basement while listening to Entrepreneur podcasts on Stitcher. They always get me motivated to tackle my day!

9 a.m. The girls decide to play princess before school and look so cute I grab my camera. Originally, I had hoped they would be good for a stock submission, but realize now that they probably won’t take them because they’re in Disney “trade dress” even though there aren’t any visible logos. Not sure if the plush unicorn Sasha is playing with covers up the dress enough to make it a non-issue—maybe I’ll submit them and hope for the best.

9:45 a.m. Drop the twins off at preschool and head home to finally start my workday.

Ariana Falerni
For a children’s boutique shoot, Falerni shot couture clothing in a fairytale setting in the woods.

10 a.m. Answer client inquiries, including finalizing plans for a shoot that afternoon for a local store that will be selling high-end children’s clothing—my exact target market! I’ve offered to photograph the owners’ two daughters and their friend dressed in the designer clothes that she will be carrying in her shop so that she can put them up on the store walls. In return, she will give a voucher for a waved session fee with me to every person who books a party or purchases one of those dresses. Anyone who can spend $400 on a child’s dress is someone I want to work with, and likely they’re celebrating some milestone or event that needs to be photographed. These are also the exact style of images I want to do more of (girls dressed up like princesses!), as I’ve shot many images of my daughters that way, but so far they have been more for personal projects than clients.

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