"Most shoots are the photographer coming in and trying to endear themselves to the subject," Shur explains, "and hoping that in this super-short amount of time, you’re going to be able to connect with them in a way that’s going to make them want to give a little something. It’s difficult. That aspect of portrait photography has pretty much nothing to do with photography, and it’s a huge part of walking away with something you’re proud of."
Shur had cultivated a fine career in editorial portraiture in New York before deciding that she wanted to specialize in celebrities—actors, mostly. She hoped performers would be more willing to perform for her camera.
"I wanted to photograph people who enjoyed performing," she says. "In my mind, I thought they would all enjoy being in front of the camera because this is what they do. I don’t like those shoots where you just feel like you’re torturing someone. I’m always really surprised when a businessman is excited to get his picture taken. It has happened, but it’s very rare. I usually feel like I’m pulling teeth, and this person can’t wait to be done. And I don’t want to feel that way. I want to have fun, and I want the person I’m shooting to have fun. I want it to be a good experience, and I don’t want them to be traumatized."
That quest for fun gives Shur’s work a youthful energy. Some portrait photographers may consider smiling a sin, but Shur embraces the beauty of happiness, the energy of laughter. It’s evident throughout her portfolio, along with her considerable technical proficiency, as well. Every compositional element is placed just so, every color is carefully controlled, every subject is beautifully lit. It’s attention to detail, sure, but mostly it’s an understanding of the primary difference between celebrity portraiture and photographs of mere mortals: The subject must, above all else, look beautiful.
"I think that’s what celebrity portraiture is," Shur says. "The portrait part is saying something interesting about another person with a photograph, or seeing something interesting about another person. But the celebrity-ism of that portrait…not every successful celebrity portrait photographer follows the rules of, ‘They must look good, they must be well lit,’ but I’m not super-famous so I can’t just roll in and say, ‘This is what we’re doing, this is how it’s going to look.’ I can’t do that. I need to make sure that the subject and their publicists leave happy with what happened in that shoot. It really is important if you want to keep working. If your whole thing is, ‘I don’t want to light anyone in a flattering way, and I want everyone to look crazy in my photos,’ you’re probably not going to be photographing a lot of actors."
To create beautiful illumination that’s also visually interesting, Shur’s go-to setup is a Photek Softlighter for diffused softness and a bit of postprocessing for added contrast.
"I used to be a beauty dish person," she says. "I still have a beauty dish, and I do use it, but right now my ‘I don’t know what to do if all else fails’ light is a Photek with just a little bit of fill underneath. It’s so inexpensive, and it’s honestly one of the most versatile modifiers. If you see any behind-the-scenes of Annie Leibovitz or Norman Jean Roy, you’ll see an assistant walking around with a Photek on a C-stand arm and just moving with the camera.
"In the computer," Shur says, "you can add some contrast and give it a little more snap. It’s this really nice, soft light, but when you go in and give it a little more contrast and snap, it becomes, in my opinion, a very nice, easy light. It works great super-close to the subject, kind of feathered off, or right on top of them. It’s really versatile. If I did have a go-to ‘I’m stranded on a desert island with one light,’ that would be it."