Legendary advertising photographer on innovating with new styles and new techniques, and delivering images unlike anything he’s done before.
Text by William Sawalich, Photography by Tim Tadder
Brita’s “Make Every Drop Amazing” campaign wanted to highlight the importance of clean, fresh water. Tadder’s CGI work showed how water is, literally, part of an athelete’s performance.
If you’re not moving forward, you’re falling behind. That’s the idea behind master image-maker Tim Tadder’s forward-looking...
Hollywood-based photographer Glen Wexler has the ability to make fantasy believable by combining classic techniques with state-of-the-art technology.
Text by Mark Edward Harris, Photography by Glen Wexler
His career is one of utilizing the latest tools while staying true to classic visual traditions. During and soon after his studies at Pasadena’s ArtCenter College of Design, Wexler’s first major successes were in the music world creating album art. He collaborated with legendary bands including Van Halen, Yes, Black Sabbath and ZZ Top, a daunting...
Private jets, all-access passes, and 18-hour days are all part of covering a rock road tour
Text & Photography by David Bergman
I’ve had the honor of traveling the world to cover music and sports events for over 25 years, and my most enjoyable gig is when I’m embedded on a tour with a band. I want bands to see the value in working with a professional photographer, so I founded the company TourPhotographer.com. We sell prints, produce books, and are involved with other projects...
An ad agency creative director and a passionate photographer, Jason Peterson sees the future of advertising photography a bit differently
By William Sawalich, Photography By Jason Peterson
Listen up, old guys. Jason Peterson has a message for you. The photography world has changed. The days of big budgets for big productions are gone. The future is all about social influence, nimble shoots and doing more work for less money. The good news is that this brave new world is a meritocracy. The talented will thrive. The cream will rise to the...
From presidents to athletes, icon to everyman, wars to revolutions, photojournalist David Burnett challenges himself to see in different ways and, in turn, captures the character of a subject and the truth of a moment
By Mark Edward Harris, Photography By David Burnett
David Burnett has jostled for space with his fellow journalists for more than five decades, covering many of the world’s most important events. He has covered presidential campaigns, the Olympics, wars and revolutions. Yet even when working from the same photographer press area as other shooters, the New York-based photojournalist is able to record...
The master of the surrealistic photomontage on the darkroom techniques behind his work, which continues to influence digital creatives today
By Mark Edward Harris, Photography By Jerry Uelsmann
The Digital Photo Pro profile of Jerry Uelsmann from 2012 is one of the most popular articles we’ve ever run. When we spoke to Uelsmann in 2012, he shed light on his approach to photo manipulation. A lot has changed since we last talked to Uelsmann years ago—he won a Lucie award for lifetime achievement and released a retrospective book of his photography....
After decades of creating remarkable large-format polaroid portraits, this legendary photographer has hung up her dark slide for good and looks back on her career
By Mark Edward Harris, Photography By Elsa Dorfman
It would be appropriate to call Elsa Dorfman a poet with a camera, not only because her portraits produced with a Polaroid 20×24 camera are lyrical but because this form of literary expression has been integral to her career.
Dorfman moved from the Boston suburbs to New York in 1959 with dreams of being a writer. Economic realities came first...
In her in-depth coverage of crisis situations both international and domestic, two-time Pulitzer Prize winner Barbara Davidson’s mission is to depict truth in her images, and in the process, maintain the dignity of her subjects
By Jessica Gordon, Photography By Barbara Davidson
It makes sense that Barbara Davidson is a child of immigrants. The photographer gives off the air of someone who has fought hard to find her place in foreign landscapes. She has seen things: wars, shootings, natural disasters, famine. She’s so sensitive about accuracy and truth that she called a week after our interview to confirm her quotes so they...