Instead of shelving the project until another corporate funding deal came through, he took the initiative to add the “AIR” project to the multimedia story platform Storehouse.co and watched as social media spread the project across the Internet. A viral success, Laforet found himself with the opportunity to harness the public’s interest and has turned the first individual assignment into a crowd-funded series through presales of a series book, postcards and prints.
Laforet has now added Las Vegas and San Francisco to his “AIR” series, with more cities to follow. I recently caught up with Laforet who told me about the project’s inspiration and execution, and his plans moving forward.
DPP: What inspired the concept for the “AIR” series?
Vincent Laforet: It was kind of just one of the most amazing series of coincidences. I had been wanting to shoot these types of images. Since I was maybe 13 or 14 years old, looking out of planes out of LaGuardia or LAX, you can always see these lines of streets and all the activity below. It’s very beautiful for anyone watching out of the window. And, obviously, these cameras came out in the past year or so that shoot in very high ISO and allow you to actually photograph this. I’ve really been waiting on the sidelines for capture technology to catch up to this desire of mine to shoot through the night.
DPP: You shoot a lot of aerials…
Laforet: I used to. That was back when I was an editorial photographer, which is almost, at this point, five years ago. I used to shoot a lot of aerials—National Geographic, for almost every magazine. But the industry has undergone a lot of change and can’t afford to do that anymore. On average, in the past three or four years, I’ve done one aerial assignment a year, maybe two. Now, I shot this for Men’s Health and published it there, and nothing really happened with it. Then I put it on this new platform called Storehouse, and it went absolutely crazy. Now I’ve been getting a tremendous amount of still photography jobs and offers as a result of this. I was ready to give up on photography because I make most of my living as a commercial director. I’m working on my first film next year, which is now being pushed because of this. So it’s one of those weird things where life has a way of telling you what you should be doing.