Little differences between light modifiers make for big changes in the look of a light
Text And Photography By William Sawalich
Any discussion of soft lighting tools begins with two classic modifiers: the softbox and the umbrella. From each of these devices has sprung a world of variations—so many that it can be difficult to know why to choose one modifier over another. Soft is a relative term, after all, and the little differences between modifiers produce subtle, but important,...
Get the most out of small strobes for big lighting effects when you need to work fast on location and don’t want to sacrifice an ounce of lighting control and quality
By William Sawalich, Photography By Corey Woodruff
I’ve had my share of 90-second portrait sessions with important people who are short on time, and the ability to set up refined three-point lighting in no time flat can be the difference between getting the shot and going home with nothing. Photographer Corey Woodruff, a small-strobe specialist, once drove seven hours round-trip to shoot for three...
Less is often more when it comes to crafting beautiful illumination
By William A. Sawalich, Photography By Martin Wonnacott And Scott Markewitz
I recently received a call from a commercial photographer who was to visit my city on assignment. Along with recommendations for assistants, digital techs and hairstylists, he also inquired about renting a basic lighting setup. "Only four or five packs," he said, "and maybe just eight or 10 heads." He would be bringing some more...
Understanding a few simple techniques will take your images to the next level
Most professionals are well versed in lighting techniques for their particular subject matter. Food photographers know how to light food. Jewelry photographers know how to light jewelry; wedding photographers know how to light brides. We’re presenting the following excerpt from Light: Science & Magic by Hunter, Biver and Fuqua (Focal Press) because...
Everyone is looking for a way to make his or her images stand out from the crowd.
By The Staff
Everyone is looking for a way to make his or her images stand out from the crowd. Today, when the crowd is huge and websites are selling decent-quality amateur work for $1, that crowd is bigger than ever before. Innovation in lighting is at the core of being a professional photographer, and creating today’s hottest, most in-demand looks is something...
As professional photographers let go of their expensive studio spaces and make the world their studio, it’s time to examine the needs of a photographer on the go.
By Mark Edward Harris
As professional photographers let go of their expensive studio spaces and make the world their studio, it’s time to examine the needs of a photographer on the go. When studios were the norm, most pros had a space where they’d keep a number of power packs, stands, heads and all manner of modifiers. Today, we’re all working meaner and leaner, and...