Less is often more when it comes to crafting beautiful illumination
By William A. Sawalich, Photography By Martin Wonnacott And Scott Markewitz
I recently received a call from a commercial photographer who was to visit my city on assignment. Along with recommendations for assistants, digital techs and hairstylists, he also inquired about renting a basic lighting setup. "Only four or five packs," he said, "and maybe just eight or 10 heads." He would be bringing some more...
Understanding a few simple techniques will take your images to the next level
Most professionals are well versed in lighting techniques for their particular subject matter. Food photographers know how to light food. Jewelry photographers know how to light jewelry; wedding photographers know how to light brides. We’re presenting the following excerpt from Light: Science & Magic by Hunter, Biver and Fuqua (Focal Press) because...
Everyone is looking for a way to make his or her images stand out from the crowd.
By The Staff
Everyone is looking for a way to make his or her images stand out from the crowd. Today, when the crowd is huge and websites are selling decent-quality amateur work for $1, that crowd is bigger than ever before. Innovation in lighting is at the core of being a professional photographer, and creating today’s hottest, most in-demand looks is something...
As professional photographers let go of their expensive studio spaces and make the world their studio, it’s time to examine the needs of a photographer on the go.
By Mark Edward Harris
As professional photographers let go of their expensive studio spaces and make the world their studio, it’s time to examine the needs of a photographer on the go. When studios were the norm, most pros had a space where they’d keep a number of power packs, stands, heads and all manner of modifiers. Today, we’re all working meaner and leaner, and...