Translating the film-based Zone System to a digital way of shooting and seeing
Text And Photography By George Jardine
Back in the fall of 1972, my very first photo school assignment for Commercial Photography 101 was entitled "An Industrial Interior." I had read Ansel Adams’ Basic Photo series the year before, and I was enthralled with his Zone System for exposure and development. So by the time I got to school, I had enough of the basics to know how...
Less is often more when it comes to crafting beautiful illumination
By William A. Sawalich, Photography By Martin Wonnacott And Scott Markewitz
I recently received a call from a commercial photographer who was to visit my city on assignment. Along with recommendations for assistants, digital techs and hairstylists, he also inquired about renting a basic lighting setup. "Only four or five packs," he said, "and maybe just eight or 10 heads." He would be bringing some more...
High-key black-and-white portraiture has been popular since Hollywood’s golden era
Text And Photography By William Sawalich
High-key black-and-white portraiture has been popular since Hollywood’s golden era. While those early greats created high-key glamour with hot lights and film, we can achieve the same effect today with almost any lighting approach—from daylight to strobe light, outdoors and in.
A high-key image contains tones that are primarily light gray...
August Bradley’s personal project “99 Faces of Occupy Wall St.” was simple to execute and brought immediate media attention as it caught fire online
By David Willis, Photography By August Bradley
This Article Features Photo Zoom
August Bradley is known for photography that’s incredibly detailed and highly stylized, with deep literary references and complex, psychological motifs. He refers to his intensely cerebral approach to portrait and commercial photography as "conceptual," but for a more recent project, Bradley...
1962 Cadillac Interior, Costa Mesa, CA
Canon EOS 5D Mark II, Canon 17-35mm lens at 17mm, 1⁄15 sec., ƒ/16. There’s nothing like the interior of an early ’60s Cadillac. This image was part of a job for a car collector in California. To accentuate the deco design and colors of the Caddy, I parked the car in front of an appropriately painted...
The photo essay came of age in the heyday of the large-circulation, general-interest print magazines.
By Michael Freeman
Michael Freeman is a virtuoso of the photo essay. In this article, we show several images from his project on tea. It’s destined to be a full book, but editing down to a smaller group of images makes for a very compelling photo essay. Above: The leader of Baja Akha village on Bulangshan tea mountain, near Menghai, Xishuangbanna, Yunnan, China,...
How to be an efficient photographer by shooting with the Photoshop work in mind
Text And Photography By Glenn Rand
Everyone has heard the expression "I’ll fix it in Photoshop." Usually, blowing off details when you shoot because you know you can fix them in Photoshop isn’t a good idea, and often it’s not as possible or as easy as you think. However, making images around a concept that uses Photoshop to pull it off is a great way to work....
The conventional wisdom says set 300 dpi and forget it, but it turns out that there’s more to optimizing image resolution for fine-art printing
Text And Photography By Jeff Schewe
There seems to be some confusion in the industry about how to prepare and optimize image resolution for fine-art printing from modern high-end inkjet printers. Some people say you can’t really see any difference between prints made at higher or lower output resolutions. Well, I can.
Contrary to what some people may say, size really does matter...
There are many differences between the way a professional photographer works and the way an amateur works, but the biggest of them can be callously summed up by money because quality costs money.
By Rachel Whaley
There are many differences between the way a professional photographer works and the way an amateur works, but the biggest of them can be callously summed up by money because quality costs money. Professional talent costs money, location scouting costs money, crew and stylists cost money. It takes a considerable sum to finance a professional shoot,...
How to keep organized and sane when you’re working and reworking your RAW files.
Text And Photography By George Jardine
Adobe Photoshop has been around for 21 years now. Given that, I think it’s safe to say that we’re finally dealing with an adult. For the better part of that 21 years, Photoshop was the place where you went to work on, to crop, to color-correct or to manipulate, more or less, one image at a time. In the process, Photoshop became synonymous...
A quick guide to the interfaces for video and audio that you’ll encounter as you get into working with motion
By Mel Lambert
Connecting a DSLR to a peripheral used to be simple. You had a USB cable, a card reader—maybe USB or FireWire—and you were done. Images could move from camera to computer fast and easy. Times have changed, and now DSLRs can connect to TVs, projectors, computers and other devices. You’re shooting stills and HD video, and you may be recording sound...
As you get into multimedia, the alphabet soup of file formats can be confusing. Here’s a quick reference guide to common file types.
By Mel Lambert
The following is an annotated list of the data file types you may encounter while working with audio/video recorders and editing systems.
Uncompressed Audio Files
WAV: Flexible PCM file based on the Resource Interchange File Format (RIFF) and capable of storing virtually any combination of bit rates and sample frequencies; ideal format for data interchange...